Industry
Vaani Kapoor roped in as brand ambassador of Lotus Makeup
Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...
The “Curious case of Brand Appropriateness” in a digital-first...
Makes a case for third-party ad verification solutions that make sure advertisers'...
Mahendra Singh Dhoni named as the new brand ambassador...
Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...
Skechers ropes in Kriti Sanon as new brand ambassador for...
Sanon will be the face of the fashion and lifestyle categories for the brand and...
Electrolux appoints Omnicom Media Group for integrated...
The integrated media campaign for Electrolux will be led by Omnicom Media Group...
Meta India head Ajit Mohan resigned to join rival Snap
According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...
BYJU's named Lionel Messi as its global brand ambassador
The edtech behemoth Byju's was named the FIFA World Cup 2022 Qatar's official sponsor...
WhatsApp officially launches its new Communities feature
WhatsApp Communities, a new feature that offers more structured discussion groups...
BITS Pilani allows students a year off to start their own...
Students at BITS Pilani are given a year off to start startups. The Indian Institutes...
Mobile Media Company Ventes Avenues Enters Into Distribution...
Ventes Avenues officially announced a partnership with Adsquare. According to the...
Xiaomi Appoints Xapads Media As Core Agency Partner
As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...
Days after CCI ruling, Google pauses enforcement of in-app...
After receiving a fine from the CCI for its Play Store policies, Google has decided...
Insuretech firm Probus Insurance Broker signs Hrithik Roshan...
Roshan will appear in an integrated marketing campaign, which will include a TV...
Cetaphil signed Kareena Kapoor Khan as the first brand...
According to Cetaphil, Kareena will be seen advertising the brand and baby care...
