Zomato fun marketing campaign: #Ankitafrombhopal campaign
Experience Zomato's #AnkitaFromBhopal viral sensation on Twitter! Embrace the thrill of their recent Fun campaign, as they captivate the world with an engaging marketing stunt, spreading excitement and joy throughout the online community.
Sumit Rawat
In a brilliant display of social media marketing, Zomato, the renowned food delivery platform, recently captured the internet's attention with a humorous tweet. The tweet, aimed at an imaginary "customer" named Ankita from Bhopal, playfully chastised her for repeatedly sending food to her ex via cash on delivery, as he refused to pay for it. This amusing post struck a chord with countless Twitter users, resulting in a thunderous response online.
As the tweet gained attraction, Zomato's followers joined in on the fun, adding their own witty remarks and contributing to the amusement. Some users empathized with Ankita's ex, humorously portraying him as trapped in an endless cycle of hunger and heartbreak due to the COD deliveries. Others shared similar experiences they had encountered, further solidifying the tweet's relatability and resonance.
One playful user even suggested a new service concept for Zomato, proposing a "Deliver a Slap" option.
The hilarity and creativity of the tweet had a ripple effect, with over 2,700 likes and nearly 1.5 lakh views.
