Soorma Hockey Club Partners with 8PM Black & Magic Moments

The Soorma Hockey Club, owned by JSW Sports, has announced an exciting partnership with 8PM Premium Black Packaged Drinking Water and Magic Moments Music Studio as their Principal Partners for the upcoming Hockey India League. This collaboration unites the celebrated hockey franchise with two trusted brands from the House of Radico Khaitan, aiming to elevate Indian hockey’s legacy and inspire future players.

As part of this partnership, 8PM Premium Black will feature prominently on the front of the team jerseys, while Magic Moments will display its presence on the back of the jerseys, making them integral to the club's identity. The association celebrates the rich heritage of Punjab and Haryana, regions deeply connected to hockey, while showcasing Radico Khaitan’s commitment to supporting sports and culture.

Karan Yadav, Chief Commercial Officer of JSW Sports, expressed his enthusiasm for the partnership, stating, “We are thrilled to welcome 8PM Premium Black and Magic Moments as Principal Partners. This collaboration brings together brands that share a passion for hockey and a commitment to excellence. Together, we aim to achieve new milestones and enhance the experience for our fans.”

Radico Khaitan Limited, a Fortune India 500 company, has a rich history dating back to 1943, originally established as the Rampur Distillery Company. Over the years, the company has evolved into a leader in the beverages industry. Its latest venture, 8PM Premium Black Packaged Drinking Water, and the innovative Magic Moments Music Studio, reflect its dedication to promoting both quality and creativity.

Amar Sinha, Chief Operating Officer of Radico Khaitan, highlighted the significance of the partnership, saying, “Joining hands with Soorma Hockey Club is a proud moment for us. At Radico Khaitan, we not only lead in business but also actively promote sports and fitness. This partnership reflects our shared values of unity and celebration.”

The Hockey India League is set to captivate fans across the nation, with the men’s league beginning on December 28 in Rourkela and concluding on February 1, 2025. The women’s league will follow, starting on January 12 in Ranchi, with the final scheduled for January 26.

This collaboration aims to blend the thrill of hockey with the celebratory essence of Radico Khaitan’s brands, creating moments that bring fans closer. With this partnership, Soorma Hockey Club and its sponsors promise an unforgettable season of hockey and celebration.