Global leaders unite to eliminate single-use plastics in Greenpeace campaign
The 75-second ad by We Are Social highlights upcoming Global Plastics Treaty negotiations in Busan, set for November, aiming to raise awareness and drive action
Sumit Rawat
In an effort to intensify pressure on governments to take the Global Plastics Treaty seriously, Greenpeace has unveiled a powerful new ad depicting world leaders racing to end plastic pollution. The ad, produced by the creative agency We Are Social, seeks to draw attention to the upcoming Global Plastics Treaty negotiations scheduled for November 2024 in Busan, South Korea.
The 75-second ad features politicians from countries such as India, Great Britain, Canada, the USA, South Korea, and Germany running a marathon. As they progress, they encounter various obstacles, including lobbyists offering bribes and personifications of fossil fuel interests, symbolizing the challenges in addressing plastic pollution.
Despite these hurdles, the world leaders are portrayed with unwavering determination, committed to reaching Busan, where they vow to finalize negotiations aimed at tackling the global plastic crisis. Greenpeace’s ad serves as a stark reminder of the urgency and importance of the upcoming treaty discussions.
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