Tag: Drive Action

Campaigns

Global leaders unite to eliminate single-use plastics in...

Sumit Rawat Aug 12, 2024 0 47

The 75-second ad by We Are Social highlights upcoming Global Plastics Treaty negotiations...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 197

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Inside Edge

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce ROI

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...

Prakhar Apr 30, 2025 0 16

ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...

Business Spotlight

LG India Enlists Vantika Agrawal as Tech and Innovation Champion

LG India Enlists Vantika Agrawal as Tech and Innovation...

Prakhar Apr 30, 2025 0 18

LG Electronics India appoints chess grandmaster Vantika Agrawal—Arjuna Award winner...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 30

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar Q1 Growth

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar...

Prakhar Apr 26, 2025 0 55

Alphabet’s Q1 2025 revenues hit $90.2 billion, up 12%; CEO Sundar Pichai cites unique...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 197

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...

Inside Edge

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce ROI

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...

Prakhar Apr 30, 2025 0 16

ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...

Business Spotlight

LG India Enlists Vantika Agrawal as Tech and Innovation Champion

LG India Enlists Vantika Agrawal as Tech and Innovation...

Prakhar Apr 30, 2025 0 18

LG Electronics India appoints chess grandmaster Vantika Agrawal—Arjuna Award winner...

Technology

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 30

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Technology

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar Q1 Growth

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar...

Prakhar Apr 26, 2025 0 55

Alphabet’s Q1 2025 revenues hit $90.2 billion, up 12%; CEO Sundar Pichai cites unique...

Industry

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia CEO

Himanshu Shekhar Steps Down as GroupM’s Southeast Asia...

Deepanjali Jan 7, 2025 0 197

Himanshu Shekhar steps down as GroupM Southeast Asia CEO after 25 years, leaving...