The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

As part of its #HeartTheHappiness campaign, Cadbury Dairy Milk has unveiled a first-of-its-kind algorithm that automatically filters and compiles a bank of videos with low views and like counts by mining videos with joyful hashtags. By doing this, the company has made use of the Instagram guide portion of its account, enabling customers to celebrate the best parts of 2022 and conclude the year on a positive note.

The company has teamed with DeltaX to boost the ante on story doing as a step toward activating the new dimension of the philanthropic campaign, "Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye."

Chief Creative Officer of Ogilvy India, Sukesh Nayak: "We think that digital has the potential to create new experiences that bring us closer together in the most genuine and heartfelt ways. With our most recent project, #HeartTheHappiness, we created a revolutionary social experience that outperforms algorithms and gives users control over discovery once again. The wonderful thing about this concept is that it uses technology to make it possible for every Indian to share in the genuine, heartfelt moments of the delight of others that would otherwise go unnoticed. These are the happiest moments in India that were never featured in the news or mainstream media.

In addition to the digital film, print media and influencer interaction will be used to amplify the campaign and the year-end party.