Fever FM unveils updated brand identity, enhancing its visual appeal
Fever FM undertakes a brand overhaul, aiming to transform into a youth-centric content network, shedding its conventional radio image for a more dynamic and contemporary identity, according to the company
Sumit Rawat
Fever FM Network has undergone a transformative rebranding, unveiling a fresh identity encapsulated by the tagline "Happening Hai." In an innovative move, listeners now wield the power to actively shape their experience, from song selection to choosing radio jockeys and curating shows. This initiative is part of Fever's strategic commitment to staying pertinent in the dynamic digital audio landscape and solidifying its status as a content network centered around the youth.
The rollout, executed in five phases through digital and social media, commenced with a cryptic video message from Fever's CEO, Ramesh Menon, on January 30. Menon alluded to the closure of conventional radio due to the evolving media landscape, setting the stage for a refreshed Fever experience under the banner of "Purana Radio ab Khatam" (Old Radio is Over).
This marked the inception of the first campaign phase, 'Fever ka Remote ab Aapke Haath Main Hain' (The remote of Fever is in your hands). The narrative emphasizes a paradigm shift, empowering each listener to actively shape and influence content, breaking away from the traditional creator-centric model.
Accompanying this transformation, Fever introduced a new logo and a sonic identity called "The Fever Whisper," embodying three key elements. The pencil tip subtly suggests creativity and Fever's commitment to content creation. Three parallel waveforms symbolize the expansive nature of the network, reaching diverse platforms and mediums. The incorporation of the mnemonic into a modern wordmark reflects Fever's forward-looking and versatile brand identity.
The vibrant primary color palette, featuring neon shades of pink and purple, exudes the dynamic energy of youth, aligning with the brand's commitment to a new generation of enthusiastic and vibrant listeners.
Ramesh Menon, CEO, Audio, HT Media Group, expressed enthusiasm about the launch of the "New Fever," emphasizing its focus on the digitally savvy younger generation. The reimagined Fever invites active listener engagement, revolutionizing the conventional radio experience and promising an immersive journey into the "Happening Hai" era.
