Tira Goes Beyond Beauty with Stylish New Lifestyle Merchandise Line
Tira expands from makeup to lifestyle, launching a limited-edition collection of apparel, accessories, and home goods inspired by its bold beauty ethos and vibrant palettes.
Prakhar
Beauty brand Tira is broadening its horizons with the debut of a Lifestyle Merchandise line, transforming its signature color stories into wearable art and home décor. Known for bold eyeshadow palettes and trend-driven lipsticks, Tira now offers graphic tees, tote bags, enamel pins, scented candles, and phone cases that echo its core aesthetic of vibrant self-expression.
From Vanity to Wardrobe
Tira’s design team reimagined bestselling palette motifs—electric pink swirls, sunset gradients, and midnight neons—across cotton tees and breezy scarves. Each apparel piece carries a name reminiscent of makeup shades: “Dusk Drama” hoodies and “Vivid Rush” bomber jackets, allowing fans to embody Tira’s creative spirit beyond the vanity table.
Accessories with Attitude
The collection features enamel pins shaped like lipstick bullets and miniature palettes, plus sturdy canvas totes emblazoned with lustrous “Glam Code” typography. Phone cases sport abstract pigment smears, while a scent-infused candle series (“Vanilla Velvet,” “Ginger Zest”) brings Tira’s olfactory signatures into living rooms.
Launch Campaign and PR Pop-Ups
Tira teased the line via Instagram AR filters that let users “try on” merch in virtual dressing rooms. Pop-up events in Delhi, Mumbai, and Bengaluru invited customers to customize tees with on-site tie-dye stations, reinforcing the brand’s message: beauty and fashion are to be played with, personalized, and proudly displayed.
Influencer Collaborations
Style bloggers and beauty influencers partnered with Tira to showcase mix-and-match looks—pairing lifestyle items with the brand’s makeup. A “Glam & Go” TikTok series demonstrated how a Tira tote and matching eyeshadow could take fans from daytime errands to after-work soirées.
D2C and Beyond
Available exclusively on Tira’s website and select retail partners, the merch line deepens customer engagement and fosters lifestyle loyalty. Early analytics reveal a 15% increase in returning customers, indicating that fans appreciate brand extensions that integrate seamlessly into daily life.
Final Thoughts
Tira’s leap into lifestyle merchandise celebrates the convergence of beauty, fashion, and self-expression. By translating its vibrant palettes into versatile apparel and home goods, the brand invites fans to carry Tira’s bold aesthetic everywhere—affirming that beauty isn’t just a routine, but a lived, wearable art form.
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