TVS Apache’s 20:20 Campaign Celebrates Two Decades of Street Dominance
TVS Motor marks Apache’s 20th anniversary with “20:20” campaign, nostalgic storytelling, limited-edition finishes, immersive AR experiences, and rider-community rallies across India.
Prakhar
TVS Motor Company has launched “20:20,” a multi-pronged campaign commemorating 20 years of its iconic Apache street motorcycle. Through a blend of nostalgic vignettes, exclusive product launches, and immersive consumer activations, “20:20” salutes both the brand’s heritage and its future, revving up the Apache community for a landmark celebration.
From First Green Flame to Global Icon
The central film goes back to the inaugural Apache 150, unveiled on Indian roads in 2005. In grainy footage, early adopters tackle twisty highways and light up dyno-testing labs. Fast-forward to today’s Apache series, 310, RTR 200, showcasing the evolution of design, engine performance, and rider technology under the familiar green, white, and red stripes.
Limited-Edition 20:20 Models
TVS has unveiled two special Apache editions: the Apache 20²0 Race Edition with matte black panels, red pinstripes, and numbered badging, and the Apache 20²0 Tech Edition featuring a dock-and-charge smartphone mount, LED ambient underglow, and Bluetooth-enabled instrumentation. Each model is capped at 2,020 units, driving urgency among collectors and enthusiasts alike.
AR Time-Travel Experience
At dealerships nationwide, TVS has installed “Apache Time Machine” kiosks where prospective riders don AR headsets to glimpse the bike’s 20-year journey, virtually shifting environments from deserted test tracks to modern racetracks. Users can toggle between era-specific liveries and hear engine roars from each generation.
Community-Powered Rallies
The brand has also mobilised fan-led Apache 20:20 Rides, drawing thousands of riders to scenic highways on April 20 (20/4). Social media feeds overflow with the #Apache2020 hashtag, as participants share convoy shots, technical workshops, and midnight bonfires, reinforcing camaraderie among the Apache tribe.
Digital Storytelling and Influencers
TVS roped in bike-culture influencers and pro-riders to document their “first Apache memories,” sharing long-form videos on YouTube and Instagram. Weekly livestream Q&As delve into Apache’s racing pedigree, with TS Rajiv, the chief designer, revealing behind-the-scenes sketches and material selections from 2005 to 2025.
Final Thoughts
With its “20:20” campaign, TVS Apache deftly blends nostalgia and innovation, honouring two decades of performance biking while charting a bold, tech-driven future. Through limited-edition models, AR experiences, and community-led celebrations, Apache not only commemorates its legacy but also accelerates its momentum into the next twenty years.
