Kriti Sanon Champions Dreame Tech’s Smart Home Revolution as Ambassador
Dreame Technology names Bollywood star Kriti Sanon its first Indian Brand Ambassador, spotlighting smart cleaning devices and grooming innovations for modern homes.
Prakhar
Dreame Technology, a global innovator in smart home and personal-care appliances, has tapped Bollywood’s vibrant Kriti Sanon as its first-ever Indian Brand Ambassador. In a move poised to accelerate its expansion in India, Dreame enlists Sanon’s tech-savvy, fast-paced persona to spotlight solutions that simplify daily chores and elevate modern living.
Smart Solutions for Busy Lives
From robotic vacuums that autonomously map floor plans to high-speed hair dryers that halve styling time, Dreame’s portfolio caters to the urban professional’s need for efficiency without compromise. Sanon’s launch film follows her whirlwind day, wardrobe fittings, fitness sessions, and evening shoots, while Dreame devices work quietly in the background, letting her focus on what matters most.
“Innovation Meets Convenience”
In the TVC, Sanon narrates how each Dreame product, from stick vacuums that glide under furniture to wet-dry combos for kitchens, reflects intuitive design and performance. Close-ups of sleek OLED displays, interchangeable brush heads, and cordless manoeuvrability drive home the brand’s commitment to blending form and function.
Digital-First Campaign
Across Instagram, YouTube, and Facebook, behind-the-scenes reels show Sanon pairing up with product engineers, testing suction power, tweaking firmware, and exploring AI-driven obstacle avoidance. A dedicated microsite allows users to compare model specs, book at-home demos, and access limited-time festive bundles, all endorsed by Sanon’s “seal of smartness.”
E-Commerce Push
Dreame’s entire range is now live on Amazon India with “Kriti Pick” badges highlighting her favourite devices. Flash sales and bundled discounts drive trial among first-time smart-home adopters, while curated “rooms-of-the-month” lookbooks inspire full-home transformations.
Final Thoughts
By onboarding Kriti Sanon, Dreame Technology bridges celebrity glamour with high-tech credibility. The collaboration spotlights how intelligent appliances can become seamless companions, freeing up time for life’s big moments. As Sanon herself puts it, “When technology works for you, you can live fully, and that’s the Dreame promise.”
