Disney India launches Marvel's ‘Deadpool & Wolverine’ with exciting collaborations

To celebrate the highly anticipated release of Marvel Studios’ ‘Deadpool & Wolverine,’ Disney Consumer Products India has partnered with 25 prominent brands to launch a diverse range of themed merchandise. This collaboration spans various categories, including apparel, accessories, food and beverage, and technology.

Notable brands involved in this initiative include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, and Wrogn, among others. These brands have come together to create unique products that capture the essence of Deadpool and Wolverine, catering to fans across India.

Priya Nijhara, Director of Disney Consumer Products, India, expressed enthusiasm about the collaboration: “Deadpool’s refreshing charisma and irreverent humor have garnered a strong following in India, particularly among the Gen Z audience. This collaboration reflects Marvel's continued relevance and fuels our excitement as we work with exceptional brands to launch an expansive line of Deadpool & Wolverine-themed products in celebration of the movie release.”

Coca-Cola has introduced limited-edition cans and bottles adorned with Deadpool & Wolverine imagery, alongside 32 other Marvel Super Heroes. These collectible items feature a striking color palette of white, red, and black, and include an augmented reality (AR) feature that brings the characters to life.

NESTLÉ POLO has launched three limited-edition packs showcasing Deadpool’s distinctive persona. Fans can scan the packaging for a chance to win exclusive branded merchandise, with the new red and black packaging reflecting Deadpool's signature colors.

The snacking brand Too Yumm! has infused its Bhoot Karare and Karare Munchy Masala products with the bold personalities of Marvel’s Super Heroes, appealing to a younger demographic.

boAt has crafted a special audiowear collection inspired by Deadpool & Wolverine, blending Marvel’s epic storytelling with advanced technology. Additionally, Belkin is offering a portable wireless power bank featuring a built-in stand, available on Amazon.in starting July 27.

For modern riders, AXOR presents limited-edition helmets showcasing Deadpool & Wolverine designs. Titan contributes to the excitement with dynamic eyewear and fashion accessories available through Titan Eye+ and Fastrack. Wrogn, endorsed by cricket star Virat Kohli, channels the rebellious spirit of Deadpool and Wolverine with a collection of apparel featuring iconic movie quotes and standout designs. The Souled Store has unveiled t-shirts, backpacks, and high-top sneakers, covering all essentials for fans.

Further extending the celebration, Bonkers Corner, Free Authority, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons, and WYM offer custom collections inspired by Deadpool & Wolverine, available in stores and online. Reliance has also launched an extensive lineup through its sub-brands Yousta, Azorte, and Reliance Trends, featuring t-shirts, jackets, and denims.

Additionally, fans can look forward to an exciting collaboration with Adidas, set to launch in India in early August. The latest merchandise aims to thrill Indian fans and enhance the excitement surrounding the movie.

Marvel Studios’ ‘Deadpool & Wolverine’ is set to release in India on July 26 in English, Hindi, Tamil, and Telugu.