Swiggy + TWID: Seamless “Pay with Rewards” Debuts Across Platforms
Swiggy’s new “Pay with Rewards” feature lets users redeem loyalty points seamlessly on Food, Instamart, and Genie orders—powered by TWID’s frictionless fintech integration.
Prakhar
Swiggy has added a new layer of value to its already robust delivery ecosystem by integrating TWID’s “Pay with Rewards” platform. Now, whether ordering biryani at midnight or a handful of groceries at dawn, users can effortlessly redeem loyalty points from partner programs, directly at checkout, enhancing both convenience and savings.
How It Works
When placing any order on Swiggy Food, Instamart, or Genie, customers can opt to pay with accumulated points from credit cards, airline miles, or other loyalty schemes housed in the TWID app. A single tap at checkout applies these points to reduce the bill or even eliminate it, without switching apps or entering redemption codes.
Driving Customer Delight
By eliminating friction around loyalty redemption, traditionally trapped behind cumbersome portals, Swiggy and TWID are delivering tangible value in real time. Users report savings of up to ₹200 per order in soft launches, encouraging repeat usage and boosting overall order frequency.
Behind the Scenes
Anurag P., VP of Revenue & Growth at Swiggy, says: “Integrating ‘Pay with Rewards’ aligns with our vision of making every Swiggy interaction more convenient and rewarding.” TWID’s SVP Vatsal Jain adds: “This deep embedding of rewards into the Swiggy ecosystem is a shining example of fintech and digital commerce co-creating value.”
Marketing and Adoption
Swiggy is promoting the feature via in-app banners, push notifications, and influencer reviews showcasing “point hacks” to maximise savings. Educational videos on Swiggy’s YouTube channel walk users through linking their loyalty accounts, making redemption as intuitive as tracking an order.
Future Prospects
Looking ahead, Swiggy plans to expand “Pay with Rewards” to partnerships with neighbourhood restaurants and offline retail tie-ins, turning every Rs. 50 spent into an opportunity to earn points, then redeem them on any Swiggy offering.
Final Thoughts
The Swiggy-TWID alliance marks a watershed moment in app-based commerce: loyalty programs, once siloed, now seamlessly intersect with everyday transactions. By letting customers “pay with points” in the flow of ordering, Swiggy not only deepens engagement but also redefines convenience in India’s digital-first landscape.
_20240905031024_original_image_17.webp){kind=small}
