Farz Nibhaatey Hain: Capri Loans Campaign with Gujarat Titans IPL Team

Capri Global Capital, a non-banking financial company and the sponsor of the Gujarat Titans in the IPL, has unveiled a fresh series of brand films as part of their campaign, 'Farz Nibhaatey Hain'. These films feature Shubman Gill, the captain of the Gujarat Titans, alongside his teammates Rahul Tewatia and Mohit Sharma. The campaign aims to highlight Capri Loans' commitment to prioritizing its customers.

The first film in the series showcases the flexibility in loan repayment options offered by Capri Loans, particularly focusing on their Gold Loans.

In the second film, the team engages in a lively interaction with their driver, emphasizing the hassle-free loan application process and minimal documentation required for loyal customers of Capri Loans.

The third film highlights the dedicated customer service provided at Capri Loans branches.

Basant Dhawan, the Group CMO of Capri Global, expressed excitement about the campaign, emphasizing the company's dedication to delivering exceptional service to its customers. He mentioned the importance of providing convenient financial solutions in today's fast-paced world. The partnership with the Gujarat Titans aims to demonstrate how Capri Loans prioritizes customer needs and rewards loyalty across its loan portfolios.

Pramod Sharma, the National Creative Director of Rediffusion Brand Solutions, emphasized the campaign's focus on authenticity and empathy towards Capri Loan's customers. Each video aims to resonate with the audience's experiences with Capri Loans' services and credit products. The goal was to convey the brand's sense of duty in a light-hearted manner, ensuring viewers can identify and appreciate the message while cheering for their favorite team, the Gujarat Titans.