Empowering Smiles: Himalaya's #ItStartsWithGums Campaign Boosts Oral Wellness Awareness in India

Himalaya Wellness Company, renowned for its wellness products in India, has unveiled its latest initiative, the #ItStartsWithGums campaign, aimed at amplifying awareness about gum health across the nation. Through a series of digital films, the campaign endeavors to underscore the pivotal role of gum health in overall oral well-being.

The #ItStartsWithGums initiative seeks to enlighten consumers about the often underestimated significance of maintaining healthy gums for optimal oral hygiene. Many individuals in India, experiencing symptoms such as bad breath, bleeding gums, or discomfort while eating, often overlook the root cause – unhealthy gums.

Employing a comprehensive approach, the #ItStartsWithGums campaign encompasses various channels including digital films on YouTube and Facebook, interactive displays at Bengaluru airport, influencer engagements led by dental professionals, and complimentary oral care check-up camps held at corporate offices and residential areas. These endeavors coincide with Gum Health Day, aiming to educate the public about proactive gum care practices, including the adoption of specialized products.

Infused with subtle humor, the campaign's digital films deliver a serious message about gum health. Each video portrays an individual grappling with common oral issues, like pain while eating or bleeding during brushing, until an expert intervention unveils the underlying cause – unhealthy gums. This emphasizes the significance of proper gum care for overall oral wellness, endorsing Himalaya Ayurveda Gum Care Toothpaste as the expert solution.

Ragini Hariharan, the marketing director for Personal Care and Hygiene at Himalaya Wellness, expressed, “At Himalaya, we firmly believe that good oral health commences with healthy gums. The #ItStartsWithGums campaign reaffirms Himalaya's dedication to promoting holistic oral wellness, with a particular emphasis on gum care. By educating and engaging with our consumers, we aim to foster a culture of comprehensive oral care through Ayurvedic principles, ensuring brighter smiles and enhanced overall well-being for all.”

According to the Indian Dental Association, a staggering 95% of Indians grapple with some form of gum disease, often unaware of the implications. This campaign endeavors to bridge this awareness gap by elucidating how neglecting gum health can lead to various oral complications, while stressing the significance of early detection and intervention.

Karan Arora, the category manager for Oral Care at Himalaya Wellness Company, elaborated, “To address the specific need for gum health, we have formulated the Himalaya Ayurveda Gum Care Toothpaste. This holistic Ayurvedic blend, comprising 13 time-honored herbs, amalgamates traditional Ayurvedic practices with modern science to combat plaque, eliminate gum-related germs, and promote gum tightening – ensuring comprehensive oral care.”