boAt Launches 'Lost in Nirvana' Campaign Featuring Ranveer Singh

boAt Launches 'Lost in Nirvana' Campaign Featuring Ranveer Singh

This festive season, Nirvana by boAt, India’s rapidly growing premium TWS brand, proudly unveils the latest iteration of its iconic "Lost in Nirvana" campaign, featuring Bollywood superstar and boAthead Ranveer Singh. The campaign underscores Nirvana’s commitment to providing an unparalleled sound experience, bolstered by cutting-edge technology and strategic global partnerships.

Central to the campaign is a striking print advertisement that captures Ranveer Singh deeply immersed in the audio realm of Nirvana. To emphasize their competitive edge against global counterparts, the ad showcases their impressive product lineup: Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro. Each product boasts standout features that define excellence within their category.

Nirvana also highlights a robust array of technological partnerships driving these advancements, including Hi-Res Audio, LDAC, Mimi, Hi-Fi, and Google, delivering state-of-the-art audio technology to consumers worldwide.We are thrilled and have put in immense effort to create products that challenge the norm, showcasing how a young Indian electronics brand can confront global competition,” said Aman Gupta, Co-Founder and CMO of boAt.With Ranveer Singh at the forefront, we are presenting the pinnacle of audio innovation through our premium Nirvana range, featuring groundbreaking technologies like Dynamic Head Tracking and 360° Spatial Audio—innovations that are unprecedented for any Indian brand. This campaign aims to foster a truly immersive experience that connects our consumers with their music on a deeper level.”

Adding an artistic flair to the campaign is a collaboration with TOOSID, a distinguished artist renowned for seamlessly blending structure with chaos in his work. His bold, raw style reflects the technological ingenuity of Nirvana, especially in the new Nirvana IVY, which is India’s first True Wireless Stereo (TWS) device to incorporate Dynamic Head Tracking and 360° Spatial Audio. This feature delivers an immersive sound experience that adapts to the listener’s movements, creating a lifelike and interactive audio environment.

Beyond the print advertisement, the campaign features a captivating digital film that highlights the powerful Active Noise Cancellation (ANC) of the Nirvana Ion ANC. The film portrays Ranveer Singh navigating through a bustling, noisy street, yet entirely "Lost in Nirvana," as the advanced ANC technology effectively isolates him from the surrounding chaos, offering a transformative audio experience where it’s just him and his music.

The "Lost in Nirvana" campaign celebrates innovation, immersive sound, and the profound emotional connection individuals share with their music. With Ranveer Singh leading the way, Nirvana by boAt continues to redefine the boundaries of audio technology, delivering an exceptional auditory experience that resonates with both audiophiles and casual listeners alike.