Dell Technologies embraces Social Innovation's spirit in a Celebration

Dell Technologies unveils its latest 'Back to School & College' campaign, showcasing PCs as tools for student innovation and societal impact.

Mayuri Saikia, Director of Marketing, Consumer and Small Business, Dell Technologies, India, revealed, “Today's learning extends beyond the classroom. India's young learners are stepping out, driven by a desire to make a real difference in society and the country. They are the future problem solvers and thinkers, passionate about creating meaningful change. At Dell, we are inspired by these ambitious students and are committed to providing them with the technology they need to fulfil their purpose. Our campaign celebrates this spirit of innovation and reinforces our belief that young minds have enormous potential to steer our country towards progress and a brighter future.”

The campaign's two brand films, titled “Lamps” and “Mountains”, spotlight three students who devise innovative solutions to critical issues. The first film follows a young boy inspired by a story of triumph over adversity to design handmade solar lamps using Dell's G15 laptop. He and his friends deliver these lamps to rural communities, enhancing access to light for studying. The second film features a young girl utilizing Dell's Inspiron 14 Plus to launch a clean-up initiative called “Summit Savers” to address waste in the mountains.

The campaign adopts an omni-channel strategy, with brand films debuting on Dell's social media channels. These videos will be promoted on various platforms like YouTube, Facebook, Instagram & ShareChat, targeting India & Bharat segments in Hinglish and 4 regional languages.