Sunfeast unveils Shah Rukh Khan’s tiffin contents in new campaign

Over the past few days, the internet has been abuzz with the intriguing question, "What’s in Shah Rukh’s tiffin?" It is well-known among his fans that the King of Bollywood, Shah Rukh Khan, brings his own tiffin to the sets. This curiosity was fueled by numerous social media posts from film pages, fan pages, and even celebrities like Farah Khan Kunder, Taaruk Raina, star Chef Sanjyot Kheer, popular choreographer Shehzaan Khan, and influencer Aryan Kataria, all expressing their keen interest in discovering the contents of Shah Rukh’s tiffin.

While the internet speculated wildly, guessing everything from salads to biryani, SRK finally revealed his secret: like many Indians, he loves to end his tiffin on a sweet note with his favorite Sunfeast Dark Fantasy cookie. These cookies, filled with decadent molten choco creme, provide the perfect post-meal dessert.

Recognizing the universal craving for a sweet treat after meals, Sunfeast Dark Fantasy identified a unique opportunity to enhance the tiffin experience. The brand tapped into the insight that people often end their meals with sweets or desserts at home or in restaurants, but this practice is often overlooked in lunchboxes or tiffins. Leveraging this insight, the brand launched its latest campaign, "Har Tiffin Ki Sweet Ending," starring Shah Rukh Khan. This campaign presents Sunfeast Dark Fantasy cookies as a convenient and indulgent solution that fits perfectly into any tiffin.

Each Dark Fantasy cookie offers a molten choco experience at its center and is individually packed for easy inclusion in lunchboxes, making every tiffin’s end sweet and hassle-free.

Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC, expressed his excitement, stating, “We are thrilled to unveil our latest campaign, 'Har Tiffin Ki Sweet Ending,’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people perceive their tiffin. We hope to enhance their consumption habits by offering a dessert experience in a convenient format that elevates their tiffin moments."

Damodaran M., President and Head of Office at FCB Ulka, Bangalore, added, “As Indians, our behavior has always been to satisfy our craving for something sweet after every meal. However, this behavior was missing when it came to our tiffins. That was an opportunity for us to position Dark Fantasy as the ideal fit for your tiffin’s sweet ending. Our product, in both form and taste, will complete every tiffin box being packed or opened across India.”

The "Har Tiffin Ki Sweet Ending" campaign will be rolled out across various digital media platforms nationwide, aiming to make every tiffin experience a little sweeter.