NARS Cosmetics Paints the Indian Market Red with Nykaa Partnership

In a move that has beauty enthusiasts blushing with excitement, NARS Cosmetics, the iconic brand founded by François Nars, has teamed up with Nykaa to expand its footprint in India. Starting January 10, 2025, NARS' coveted products are available both online and in select Nykaa stores, making it easier than ever for Indian consumers to get their hands on cult favorites like the Orgasm Blush and Radiant Creamy Concealer.

Sanjay Sharma, India Country Head for Shiseido Group, expressed enthusiasm about the collaboration, stating that it marks a significant milestone for NARS in India. He emphasized that the partnership aligns with the brand's vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to NARS' artistry-driven approach to beauty.

Anchit Nayar, Executive Director and CEO of Nykaa Beauty, echoed this sentiment, highlighting Nykaa's commitment to bringing the finest beauty brands to its consumers. He noted that NARS, known for its bold artistry and timeless products, is a brand they've long admired, and they're thrilled to introduce it to their platform.

This partnership is a strategic move for NARS, aiming to tap into India's burgeoning beauty market and cater to the growing demand for premium, high-performance products. With Nykaa's expansive omnichannel presence, NARS is poised to reach a broader audience, inspiring beauty enthusiasts across the country to embrace their unique beauty and push the boundaries of self-expression