Ballantine’s Teams with ‘Suits’ for Exclusive Limited-Edition Release

Ballantine’s, part of the House of Pernod Ricard India, has partnered with NBCUniversal’s hit series ‘Suits’ to introduce an exclusive limited-edition pack that celebrates the drive and ambition of corporate professionals. This collaboration is curated for India by Universal’s licensing partner, Black White Orange, and brings together the iconic essence of ‘Suits’ and Ballantine’s legacy.

The distinctive packaging of the Ballantine’s X Suits Limited Edition Pack reflects a perfect fusion of the show’s corporate charisma and the brand’s enduring tradition. Designed to inspire professionals who remain true to their path both at work and in life, the pack features some of ‘Suits’’ most memorable quotes. These include phrases that have become mantras for success, such as, “Winners don’t make excuses when the other side plays the game” and “The only time success comes before work is in the dictionary.” The packaging also spotlights Harvey Specter, the show’s iconic protagonist, further enhancing its appeal.

Ballantine’s has always positioned itself as a brand for the corporate tribe, resonating with professionals who define success on their terms. Over the years, the brand has extended its engagement with this audience through initiatives like ‘Unofficial Evenings,’ which provide platforms for self-expression across music, comedy, and gaming. This collaboration with ‘Suits’ is yet another effort to connect with India’s evolving professional segment, which now includes not just traditional corporates but also startups, creatives, and members of the gig economy.

The association between Ballantine’s and ‘Suits’ began in 2015 with Gabriel Macht, who portrayed Harvey Specter on the show. This ongoing partnership underscores a shared ethos of ambition, authenticity, and excellence, reflecting the essence of both the brand and the series.

Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, remarked, “Ballantine’s has always celebrated India’s corporate tribe, which has evolved significantly over the years. Our collaboration with ‘Suits’ pays tribute to professionals who stay true to themselves while redefining success. This limited-edition pack is more than a product; it’s a sophisticated nod to those who lead with authenticity and perseverance.”

The Ballantine’s X Suits Limited Edition Pack, featuring Ballantine’s Finest (750ml, 43% v/v), will be available across major markets this season. Its premium design and unique positioning serve as a reminder of the brand’s dedication to creating touchpoints of inspiration for ambitious professionals.