Tag: creator economy

Technology
YouTube Draws 1.7 Billion Viewers During FIFA World Cup

YouTube Draws 1.7 Billion Viewers During FIFA World Cup

YouTube recorded over 1.7 billion viewers during the FIFA World Cup, making it the...

Industry
The Brand Integration Formula Behind Samay Raina's Show

The Brand Integration Formula Behind Samay Raina's Show

Samay Raina is redefining brand integrations on India's Got Latent, turning sponsors...

Technology
MIB Launches 'Gems of India' Creator Challenge with YouTube, Meta

MIB Launches 'Gems of India' Creator Challenge with YouTube,...

MIB has launched the ‘Gems of India’ Challenge with YouTube and Meta to promote...

Campaigns
Nestlé MUNCH Enters Gaming With 'Hack the Crunch' Campaign

Nestlé MUNCH Enters Gaming With 'Hack the Crunch' Campaign

Nestlé MUNCH has launched its 'Hack the Crunch' campaign, partnering with gaming...

Industry
Meta Sees Record Engagement Across Apps During FIFA World Cup 2026

Meta Sees Record Engagement Across Apps During FIFA World...

Meta recorded record engagement across WhatsApp, Instagram, Facebook and Threads...

Business Spotlight
ToBe Online Appoints YVS Satyanarayana Murthy as Chief Strategy Officer

ToBe Online Appoints YVS Satyanarayana Murthy as Chief...

ToBe Online has appointed YVS Satyanarayana Murthy as Chief Strategy Officer to...

Campaigns
RENÉE Cosmetics Teams Up With Orry for Micro-Drama Campaign

RENÉE Cosmetics Teams Up With Orry for Micro-Drama Campaign

RENÉE Cosmetics has partnered with Orry for a micro-drama campaign that blends beauty,...

Business
Unilever bets on creators to reshape future of global marketing

Unilever bets on creators to reshape future of global marketing

Unilever plans to collaborate with 300000 creators, signaling a shift toward influencer-led...

Analysis
2025: Pivotal Year for India's Creator Economy

2025: Pivotal Year for India's Creator Economy

India's creator economy is set to transform in 2025, with significant growth in...

Campaigns
SOCIAL partners with Big Bang Social to empower creator economy

SOCIAL partners with Big Bang Social to empower creator...

The partnership will empower creators in various cities to craft compelling stories...

Inside Edge
Cannes Lions Unveils Lions Creators: A New Hub for Innovation

Cannes Lions Unveils Lions Creators: A New Hub for Innovation

During June 18–20, coinciding with Cannes Lions, a dedicated forum offers exclusive...