Instagram’s 2024 Year-in-Review Highlights India’s Global Creative Impact

At the Meta Festival in Mumbai, Instagram unveiled its 2024 Year-in-Review, celebrating a year of creativity and innovation in India that resonated globally.

Indian artists forged notable global collaborations in 2024, such as Diljit Dosanjh with Saweetie on Khutti, King with Nick Jonas on Maan Meri Jaan, and Harsh Likhari with Connor Price on Customs. These partnerships showcased India’s burgeoning influence on international platforms.

Indian trends captured global attention, including the Asoka makeup trend, which gained popularity in Indonesia, Nigeria, and Slovakia. Creators worldwide embraced Indian culture, with Japanese influencers lip-syncing Bollywood dialogues, and personalities like Drew Hicks and Agu Stanley producing content in Indian languages.

The music scene in India flourished, with regional and mainstream tracks driving engagement:

• Chart-toppers: Big Dawgs, Taambdi Chaambdi.
• Regional hits: Haryanvi's Jale 2 (9.7M reels), Punjabi's Ve Haaniyaan (3.9M reels), Marathi's Gulabi Sadi (3.8M reels).
• Popular tracks: Tauba Tauba (3M reels), Aaj Ki Raat (Stree 2, 2.3M reels), Nadaaniyan by Akshath Acharya (2.2M reels).

Movies and TV shows created a blend of nostalgia and fresh releases. Re-releases like Rockstar and Laila Majnurevived fond memories, while FRIENDS’ 30th anniversary was globally celebrated. New hits like Mirzapur (Season 3), Panchayat (Season 3), and Laapataa Ladies received widespread acclaim, with the latter also being India’s Oscar entry.

Indian audiences maintained their enthusiasm for sports, rallying behind the cricket team in the T20 World Cup and celebrating Olympians Manu Bhaker and Neeraj Chopra. The Royal Challengers Bangalore (RCB) triumphed in the inaugural Women’s Premier League, marking a milestone in women’s sports.

Emerging talents like Hanumankind, Nancy Tyagi, Dolly Chai Wala, and the Vada Pao Girl also gained national recognition in 2024, turning years of dedication into widespread acclaim for their unique skills and creativity.