Campaigns

Coto Launches Emotional Wellness Film With Mona Singh’s Voice

Coto Launches Emotional Wellness Film With Mona Singh’s...

Coto unveils an emotional wellness campaign voiced by Mona Singh, highlighting digital...

Rado Times Festive Glamour with Hrithik Roshan, Katrina Kaif

Rado Times Festive Glamour with Hrithik Roshan, Katrina...

Rado unveils its festive campaign starring Hrithik Roshan and Katrina Kaif, blending...

Serena Williams Serves Honesty in Healthcare with Rho Partnership

Serena Williams Serves Honesty in Healthcare with Rho Partnership

Serena Williams joins Rho as patient ambassador, championing authenticity in healthcare...

Sprite’s ‘Spicy Ko De Sprite Ka Tadka’ With Sharvari

Sprite’s ‘Spicy Ko De Sprite Ka Tadka’ With Sharvari

Sprite’s new campaign with Sharvari and Sunil Grover pairs fizzy lemon-lime refreshment...

National Brands Embrace Onam: A Pan-India Festive Strategy

National Brands Embrace Onam: A Pan-India Festive Strategy

Onam turns into a national marketing opportunity, as brands deploy hyper-local campaigns,...

South Side Story: Red FM Elevates Cultural Festival Appeal

South Side Story: Red FM Elevates Cultural Festival Appeal

Red FM revamps its flagship South Side Story festival, blending music, art, literature,...

Apple’s “No Frame Missed” Ad Shows How Technology Empowers People with Parkinson’s

Apple’s “No Frame Missed” Ad Shows How Technology Empowers...

Apple’s new ad ‘No Frame Missed’ shows how its technology empowers people with Parkinson’s,...

The Whole Truth Foods Hires Shreya Agarwal to Redefine Food Storytelling

The Whole Truth Foods Hires Shreya Agarwal to Redefine...

Shreya Agarwal, former head of FilterCopy, has been appointed to lead The Whole...

Nitesh Shetty Brings Laughter Inside Atomberg’s Pune Factory

Nitesh Shetty Brings Laughter Inside Atomberg’s Pune Factory

Comedian Nitesh Shetty stars in Atomberg’s quirky promotional video, giving fans...

Sunny Cooking Oil’s ‘Letter to Bappa’ Warms Hearts This Ganesh Chaturthi

Sunny Cooking Oil’s ‘Letter to Bappa’ Warms Hearts This...

Sunny Cooking Oil celebrates Ganesh Chaturthi with ‘Letter to Bappa,’ a heartwarming...

Mayoori Kango Returns as CEO of Publicis Global Delivery

Mayoori Kango Returns as CEO of Publicis Global Delivery

Mayoori Kango rejoins Publicis Groupe as CEO of Global Delivery, steering India...

CeraVe Launches ‘Treat & Repair’ Campaign for Acne Care

CeraVe Launches ‘Treat & Repair’ Campaign for Acne Care

CeraVe introduces ‘Treat & Repair’ acne campaign in India—dermatologist-led, stigma-busting,...

Moment Marketing in BFSI: Can Finance Be Funny?

Moment Marketing in BFSI: Can Finance Be Funny?

BFSI brands tread carefully with moment marketing, balancing cultural relevance...

CCPA Fines VLCC ₹3 Lakh for Misleading Slimming Advertisements

CCPA Fines VLCC ₹3 Lakh for Misleading Slimming Advertisements

VLCC penalized ₹3 lakh by CCPA for misleading slimming treatment ads. Highlights...

Sara Tendulkar Boosts India Visitor Target for Tourism Australia

Sara Tendulkar Boosts India Visitor Target for Tourism...

Tourism Australia ropes in Sara Tendulkar for culturally tailored campaign, aiming...

Criteo, Zepto Collaborate for Personalized Offsite Media Campaigns

Criteo, Zepto Collaborate for Personalized Offsite Media...

Zepto teams up with Criteo to deliver AI-driven offsite media campaigns, boosting...