Campaigns

E-commerce Giants Increase Ad Spend Sharply in FY25

E-commerce Giants Increase Ad Spend Sharply in FY25

E-commerce platforms boost advertising & promotions budgets in FY25. Revenue growth...

Brands Use AI for Festive Campaigns with 30-40% Success

Brands Use AI for Festive Campaigns with 30-40% Success

Festive-season campaigns using AI deliver 30-40% success rates. Brands in beauty,...

Boat Turns Up Noise With Samay Raina’s Comic Pitch

Boat Turns Up Noise With Samay Raina’s Comic Pitch

Boat partners with comedian Samay Raina to spotlight ANC tech, blending humor with...

Ajay Devgn Recreates Iconic Split for Instamart Sale

Ajay Devgn Recreates Iconic Split for Instamart Sale

Ajay Devgn's legendary split returns in Instamart's 'Quick India Movement 2025'...

Tyaani Jewellery Enlists Kusha Kapila for Youthful Campaign

Tyaani Jewellery Enlists Kusha Kapila for Youthful Campaign

Tyaani Jewellery's 'Forces of Tyaani' campaign, featuring Kusha Kapila, emphasizes...

CRED's Gambhir Ad: Surreal AI Satire Unveiled

CRED's Gambhir Ad: Surreal AI Satire Unveiled

CRED's latest ad features Gautam Gambhir reacting to a bizarre AI-generated commercial,...

SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s Big Billion Days

SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s...

SW Network partners with Flipkart for iPhone Season during Big Billion Days, blending...

Himalayan Celebrates Clay Artistry with Limited-Edition Campaign

Himalayan Celebrates Clay Artistry with Limited-Edition...

Himalayan Natural Mineral Water honors Himalayan artisans through handcrafted mugs...

Mahima Kukreja & Nikhil Guha Join Grey India’s Creative Leadership

Mahima Kukreja & Nikhil Guha Join Grey India’s Creative...

Grey India appoints Mahima Kukreja as Group Creative Director and Nikhil Guha as...

Sanya Malhotra Stars in Flite's New 'Sar Utha Kadam Badha' Campaign

Sanya Malhotra Stars in Flite's New 'Sar Utha Kadam Badha'...

Saatchi & Saatchi India's latest Flite campaign, featuring Sanya Malhotra, reimagines...

Kenstar's 'Bath Ban Jaye' Campaign Promotes New Water Heater Range

Kenstar's 'Bath Ban Jaye' Campaign Promotes New Water Heater...

Kenstar launches 'Bath Ban Jaye' campaign highlighting new water heaters with advanced...

E-commerce Embraces Entertainment with Celebrity-Led Campaigns

E-commerce Embraces Entertainment with Celebrity-Led Campaigns

E-commerce brands are transforming shopping into entertainment by integrating celebrity-led...

Nike's 'Why Do It?' Reimagines 'Just Do It' for Gen Z

Nike's 'Why Do It?' Reimagines 'Just Do It' for Gen Z

Nike's 'Why Do It?' campaign redefines greatness as a choice, inspiring Gen Z athletes...

Urban Company's 'Chhote Sapne?' Celebrates Service Professionals as Entrepreneurs

Urban Company's 'Chhote Sapne?' Celebrates Service Professionals...

Urban Company's latest campaign, 'Chhote Sapne?', highlights the entrepreneurial...

Gresbond Reinvents Tile Adhesive Ads with Humor

Gresbond Reinvents Tile Adhesive Ads with Humor

Kajaria's Gresbond launches a witty digital campaign, blending humor with reliability...

Rohit Saraf Is the New Face of Kama Ayurveda’s Bringaras: A Fresh Chapter in Haircare Rituals

Rohit Saraf Is the New Face of Kama Ayurveda’s Bringaras:...

Kama Ayurveda appoints Rohit Saraf as the face of Bringaras, a powerful Ayurvedic...