Campaigns

Ujjivan SFB Reworks Folk Form ‘Gaadi Geet’ for Bihar Campaign

Ujjivan SFB Reworks Folk Form ‘Gaadi Geet’ for Bihar Campaign

Ujjivan Small Finance Bank launches ‘Gaadi Geet’, a Bihar-focused folk music campaign...

Cipcal Revives Hansa to Spotlight Calcium Gaps in Women Over 30

Cipcal Revives Hansa to Spotlight Calcium Gaps in Women...

Cipcal revives Hansa, played by Supriya Pathak, in a new campaign linking everyday...

Carysil’s Valentine Film Puts Men at the Centre of the Modern Kitchen

Carysil’s Valentine Film Puts Men at the Centre of the...

Carysil’s Valentine’s campaign featuring Chunky Panday and Bhavana Pandey reframes...

Lay’s India Unveils New Look With Farm Focus and Ranbir-Led Campaign

Lay’s India Unveils New Look With Farm Focus and Ranbir-Led...

Lay’s India unveils a refreshed brand identity with farm-focused packaging and a...

Mia by Tanishq Takes Valentine Campaign to Streets and Screens

Mia by Tanishq Takes Valentine Campaign to Streets and...

Mia by Tanishq expands its ‘Bee My Valentine’ campaign with outdoor installations,...

Asian Paints Launches Rang De India Anthem to Amplify Cricket Emotions at Home

Asian Paints Launches Rang De India Anthem to Amplify Cricket...

Asian Paints has unveiled the Rang De India cricket anthem, turning match-day rituals...

upGrad’s AI Love You Campaign Reframes Artificial Intelligence as Career Partner

upGrad’s AI Love You Campaign Reframes Artificial Intelligence...

upGrad’s AI Love You Valentine’s campaign uses music and storytelling to position...

Hero Glamour X Film Uses Robot Romance to Court India’s Next-Gen Riders

Hero Glamour X Film Uses Robot Romance to Court India’s...

Hero MotoCorp’s new Glamour X campaign uses a robot love story set to Pehla Nasha...

Dot & Key refreshes sunscreen packaging, ropes in Shanaya Kapoor to highlight modern sun care appeal

Dot & Key refreshes sunscreen packaging, ropes in Shanaya...

Indian skincare brand Dot & Key has unveiled refreshed packaging for its sunscreen...

Maggi Spicy Turns Confidence Into Flavor With Bold New Campaign

Maggi Spicy Turns Confidence Into Flavor With Bold New...

Maggi Spicy launches Mujhe Mirch Nahi Lagti campaign celebrating youth confidence,...

AI Writes Love Letters While upGrad Writes Career Futures

AI Writes Love Letters While upGrad Writes Career Futures

upGrad launches AI Love You Valentine campaign blending romance and career growth,...

boAt Enters Dashcam Market With Film Showing Why Proof Matters on Indian Roads

boAt Enters Dashcam Market With Film Showing Why Proof...

boAt has launched its Hive dashcam range with a digital film built around a roadside...

Excel Home Decor Turns Valentine’s Focus Toward Everyday Comfort And Intimate Living Spaces

Excel Home Decor Turns Valentine’s Focus Toward Everyday...

Excel Home Decor’s Valentine’s campaign highlights everyday intimacy, positioning...

Fevicol Shoefix Links Valentine’s Love With Saving Your Favourite Shoe Pair

Fevicol Shoefix Links Valentine’s Love With Saving Your...

Pidilite’s Fevicol Shoefix uses a 90s Bollywood romance lens in its Valentine’s...

Crunchyroll Brings Rashmika and Shubman Together to Push Anime Into India’s Mainstream Viewing Habit

Crunchyroll Brings Rashmika and Shubman Together to Push...

Crunchyroll launches Ready to Anime? in India with Rashmika Mandanna and Shubman...

Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV has appointed cricketer Yuzvendra Chahal as chief story officer, bringing...