Business

Rusk Media bets big on IP-led storytelling as brands chase deeper engagement

Rusk Media bets big on IP-led storytelling as brands chase...

Rusk Media is expanding its IP-led content strategy as brands shift from ad spots...

Bonn Launches 3 Indian-Flavoured Breads: Missi, Ajwain Jeera & Lehsuni Tadka

Bonn Launches 3 Indian-Flavoured Breads: Missi, Ajwain...

Bonn Group introduces three innovative bread variants—Missi, Digestive Ajwain Jeera,...

Budweiser 0.0 Taps IPL Fandom With Multi Team Debut

Budweiser 0.0 Taps IPL Fandom With Multi Team Debut

Budweiser 0.0 partners five IPL teams to deepen fan engagement through city-focused...

Zydus Drives Women’s Day Impact With Liver Health Screenings

Zydus Drives Women’s Day Impact With Liver Health Screenings

Zydus Healthcare marks Women’s Day with liver health screening camps, promoting...

Netflix Raises Subscription Prices Again, Signaling Shift Toward Profit-Driven Growth

Netflix Raises Subscription Prices Again, Signaling Shift...

Netflix hikes subscription prices across all tiers as it pivots from user growth...

Audible Experiments With Microdrama To Capture India’s Short Attention

Audible Experiments With Microdrama To Capture India’s...

Audible introduces microdrama series Books Wala Love in India, exploring short form...

Nykaa Brings Q Plus A Skincare To India Market

Nykaa Brings Q Plus A Skincare To India Market

Nykaa launches UK based Q plus A skincare in India, tapping into ingredient conscious...

Amma Living Enters Wellness Market with Everyday Ayurveda and Habit-Led Approach

Amma Living Enters Wellness Market with Everyday Ayurveda...

Amma Living enters India’s wellness market with a focus on everyday Ayurveda, promoting...

Network18 Brings in Raj Jain as Independent Director Amid Media-Tech Push

Network18 Brings in Raj Jain as Independent Director Amid...

Network18 appoints Raj Jain as Independent Director, bringing cross-sector expertise...

Trade Desk pushes back as Publicis flags audit concerns over transparency and fees

Trade Desk pushes back as Publicis flags audit concerns...

The Trade Desk CEO Jeff Green denies audit failures after Publicis flags transparency...

India’s digital healthcare shift is reshaping access, efficiency and patient experience

India’s digital healthcare shift is reshaping access, efficiency...

India’s digital healthcare sector is transforming access and efficiency, with telemedicine...

Pinaki Bhattacharya exits VML after 16-year stint as Chief Strategy Officer

Pinaki Bhattacharya exits VML after 16-year stint as Chief...

Pinaki Bhattacharya steps down as Chief Strategy Officer at VML after a 16-year...

Bonn Group Showcases Innovation at AAHAR 2026, Wins ‘Excellence in Bakery’ Award

Bonn Group Showcases Innovation at AAHAR 2026, Wins ‘Excellence...

Bonn Group wins the “Excellence in Bakery” award at AAHAR 2026 in New Delhi, showcasing...

Adobe CEO Shantanu Narayen To Step Down After 18 Years Leading Creative Giant

Adobe CEO Shantanu Narayen To Step Down After 18 Years...

Adobe CEO Shantanu Narayen will step down after leading the company for 18 years,...

Devika Prabhu Joins Sony Pictures Networks India as Business Head for Hindi Movies

Devika Prabhu Joins Sony Pictures Networks India as Business...

Devika Prabhu joins Sony Pictures Networks India as Business Head – Hindi Movies...

Zee Media Appoints Digital Ad Sales Veteran Jain to Lead Cross-Platform Revenue Growth

Zee Media Appoints Digital Ad Sales Veteran Jain to Lead...

Zee Media appoints Jain, former TV9 Network Vice President – Digital Ad Sales, to...