Tally’s #StartsWithOne Celebrates MSME Dreams and Grit

Tally’s #StartsWithOne Campaign: Honouring the Power of One in Every MSME Journey

Tally Solutions, a pioneer in business management software, has launched the latest edition of its inspiring #StartsWithOne campaign, shining a light on the entrepreneurial journeys of India’s Micro, Small, and Medium Enterprises (MSMEs). Timed to coincide with the fifth edition of the Tally MSME Honours in 2025, the campaign is a heartfelt tribute to the ambition, resilience, and impact that MSMEs bring to the Indian economy and beyond.

From a Single Spark to a Movement

The #StartsWithOne campaign is rooted in a simple but powerful message: every big success starts with one—one idea, one leap of faith, one bold decision. Tally’s campaign brings this to life by focusing on the “middle” of the entrepreneurial journey—the often-overlooked phase where perseverance, experimentation, and grit truly shape the path to success. Through a compelling film and a series of short stories, the campaign highlights the turning points that define MSMEs: a single email, a crucial opportunity, a moment of courage that leads to transformation.

Jayati Singh, Chief Marketing Officer at Tally Solutions, explains,

“Every MSME journey begins with a single spark – an idea, a moment of courage, a bold first move. With #StartsWithOne, we’re celebrating that very beginning and everything that follows. At Tally, we’re privileged to support MSMEs through their highs and hurdles, especially in that vibrant middle where dreams evolve into impact. These stories aren’t just about personal triumphs; they are about building a larger narrative of inspiration, innovation, and community growth.”

Spotlighting Real Stories and Real Impact

The campaign draws from the journeys of past Tally MSME Honours winners, capturing their challenges, milestones, and the perseverance that turned small beginnings into thriving businesses. Each story is a testament to the power of “one”—one person, one decision, or one opportunity that sparked a chain reaction of growth and change.

Over the last five years, the Tally MSME Honours have recognized more than 600 MSMEs, with over 27,000 nominations pouring in from India and beyond, including the Middle East, Africa, Bangladesh, and Nepal. This year alone, Tally expects a record-breaking 20,000 nominations, underlining the growing importance and influence of MSMEs in shaping the economy and communities.

A Platform for Growth, Recognition, and Community

The Tally MSME Honours is more than just an awards program. It has evolved into a vibrant platform for visibility, recognition, and global networking. By sharing these stories, Tally aims to inspire more entrepreneurs to take that first step, and to encourage established MSMEs to keep pushing boundaries. The campaign is being promoted across digital platforms—YouTube, Facebook, Instagram—and through Tally’s extensive customer and partner network, reaching over five million people nationwide.

This year’s edition expands its reach with events in key cities like Delhi, Bangalore, Mumbai, Kolkata, Jaipur, Ahmedabad, and Chennai, celebrating changemakers who drive impact on the ground.

Why MSMEs Matter

MSMEs are the backbone of India’s economy, driving innovation, employment, and community development. The #StartsWithOne campaign and the Tally MSME Honours remind us that every thriving business—no matter how big today—began with a single, often uncertain, step. By honoring these journeys, Tally is helping to build a culture of entrepreneurship, resilience, and shared growth.

Tally’s #StartsWithOne campaign is a celebration of ambition, perseverance, and the power of one bold move. By spotlighting the real journeys of MSMEs, Tally is not just honoring individual success but nurturing a community of dreamers and doers who are shaping the future of India and beyond. As the campaign unfolds, it stands as a reminder that every big story—every movement—truly starts with one.