Center Fruit’s New Ad Will Have Your Tongue Doing the Tango – ‘Kaisi Jeebh Laplapayee?

Center Fruit, the beloved chewing gum brand known for tickling taste buds and delivering juicy delight, has launched a tongue-twistingly fun new campaign, "Kaisi Jeebh Laplapayee?" True to its quirky DNA, the brand ups the ante with an ad that promises to leave viewers smacking their lips—both literally and figuratively.

Conceptualized by Ogilvy, the campaign dives into the playful chaos of taste-induced euphoria. Starring the infectious energy of quirky characters, the ad poses the hilariously over-the-top question: How does your tongue lap up the irresistible burst of flavour? From slapstick humour to exaggerated expressions of joy, the campaign transforms an everyday act into an exuberant celebration of taste.

The ad opens with a relatable yet humorous scenario: a mundane moment spiced up by Center Fruit's juicy twist. Whether it's a dramatic tongue roll or an impromptu dance move, the campaign creatively shows how the gum makes its presence felt—on your taste buds and in your day.

This is not just another gum ad. Center Fruit has historically mastered the art of building unique brand recall through memorable catchphrases like “Kaisi Jeebh Laplapayee?” It manages to stick in your head (pun intended), combining wit, fun, and that signature cheeky charm.

What makes the campaign even more engaging is its cross-platform strategy. Utilizing social media challenges, memes, and reels, it encourages audiences to show their own ‘jeebh laplapane ka style.’ It’s a marketing move that cleverly blends humour with interactivity, making every tongue a potential billboard for the brand.

In a world where brands often aim for sophistication, Center Fruit’s unpretentious and playful approach feels refreshing. It taps into the universal truth of finding joy in simple, silly moments. After all, who doesn’t enjoy the occasional, unapologetic burst of juicy madness?

With "Kaisi Jeebh Laplapayee?" Center Fruit proves once again that it’s not just selling gum—it’s selling fun. So, the next time you pop a Center Fruit, ask yourself: Is your tongue ready for the ride?