Cadbury Fuse: Don't let hunger disrupt your everyday moments

Cadbury Fuse, a brand under Mondelez India, recently launched its latest campaign titled "Bhookhe Pet Na Ho Payega" featuring a captivating film called "Fuse Doli." This campaign underscores the message that hunger should never hinder one's ability to shine or make a significant impact. It portrays how a quick and satisfying snack like Cadbury Fuse empowers individuals to perform their best in any situation.

Cadbury Fuse, renowned for its blend of peanuts, caramel, and delicious chocolate mousse, offers a substantial and delightful snack that ensures hunger doesn't interfere with being fully present in the moment. Since its introduction in 2016, the brand has consistently delivered on its promise to provide a filling and tasty snack that addresses moments of hunger.

Nitin Saini, Vice President of Marketing at Mondelez India, remarked, "With a tradition of combining goodness and irresistible taste, Cadbury Fuse has been a reliable choice for satisfying on-the-go hunger cravings. Our latest TVC campaign illustrates how choosing Cadbury Fuse ensures individuals can stay fully engaged, while adding a humorous twist to India's cultural belief: Pehle pet pooja, baaki kaam duja."

This year's campaign builds on the insight that today's consumers, navigating various life stresses, shouldn't have to deal with hunger pangs as well. Cadbury Fuse enables them to overcome hunger and continue giving their best. The TVC features a playful scenario where a hungry brother interrupts his sister's wedding procession to grab a Cadbury Fuse from a nearby supermarket.

His spontaneous snack break surprises the family but underscores the campaign's message: "Bhookhe Pet Na Ho paayega," positioning Cadbury Fuse as the preferred choice for those who refuse to let hunger hinder their productivity.

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers at Ogilvy India, elaborated, "Fuse has always explored different insights around hunger. This film taps into a cool insight - 'Bhookhe Pet Na Ho Paayega'. The story humorously exaggerates this by showing a young man leading a wedding procession into a supermarket to satisfy his hunger. The humor in the narrative is brought to life beautifully by director Abhinav Pratiman of Early Man Films. When exaggerations are rooted in undeniable truths, they effectively convey the message. This film achieves that, and the meticulous screenplay details make it enjoyable to watch repeatedly. The campaign, conceived by ECD Ram Hariharan and team, aims to resonate with audiences as much as it did with us.