Together, Akshay Kumar and The Good Glamm Group will develop items for men's wellness.

A collaborative venture between The Good Glamm Group and actor Akshay Kumar will introduce all-natural personal care and wellness products for men. In order to grow the company, Akshay Kumar and the Good Glamm Group will both put money into it.

The joint venture was created with the goal of developing holistic personal care and wellness products with a level of creativity never before seen in India. These products would be made using active, natural, and effective ingredients.

The joint venture will make use of the 200 million MAUs of Good Media Co. and the over 1 million influencers of Good Creator Co. in addition to the R&D prowess and offline distribution network of Good Brands Co. across more than 150 cities in India to drive DTC revenues.

Actor Akshay Kumar said of this collaboration, "I have always wanted to produce natural yet effective products based on all the knowledge I have acquired and the holistic wellness practices I have engaged in. The Good Glamm Group is extremely distinctive in its content-creator-commerce strategy and has developed some of the largest and most well-known DTC beauty and personal care brands in India. The things we will create and the company we will launch together have me incredibly excited.

Darpan Sanghvi, Group Founder & CEO of The Good Glamm Group, furthers this statement by stating that "Akshay exemplifies hard work, dedication, and age-defying looks based on natural principles of holistic wellbeing. We couldn't come up with a more sincere, experienced, and reliable partner with whom to create and introduce this distinct product range.