boAt Launches Fun ANC Campaign Targeting Nosy Wedding Taunts
boAt unveils “Mute the Taunts with Aunty Noise Cancellation” campaign, humorously showcasing ANC headphones as a witty solution to nosy relatives during India’s wedding season
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As India prepares for a record-breaking 48 lakh weddings this winter, boAt has launched a quirky new campaign titled “Mute the Taunts with Aunty Noise Cancellation (ANC).”
The campaign video humorously highlights how boAt ANC headphones can shield users from nosy relatives’ taunts during the wedding season. Introducing the fictional boAt Airdopes ANC (Aunty Noise Cancellation), the campaign adds a creative twist by featuring innovative features like:
- REPL.AI technology: Delivers witty comebacks to taunts.
- Anti-BT Calling: Blocks unwanted Bluetooth calls.
- Senti Song Blocker: Replaces emotional wedding tunes with personal favorites.
A boAt spokesperson remarked, "Weddings in India are joyous and vibrant but often come with playful taunts and unsolicited advice. With this campaign, we’ve added a lighthearted twist to these experiences, reflecting our fun and innovative approach to audience connection.”
