Bigbasket Adds Spotify Playlists for a Musical Diwali Experience!

This Diwali, Bigbasket is delivering more than just groceries and festive essentials—it's also bringing the joy of music straight to your celebrations. The popular online grocery platform, a TATA Enterprise, has collaborated with Spotify to add a melodious twist to the festival. As part of their ‘10 Minute … Diwali Lit’ campaign, Bigbasket is making Diwali preparations even more special with a unique musical experience.

Here’s how it works: Every Diwali delivery bag from Bigbasket will feature a Spotify scannable QR code. Customers can simply scan the code using their phones to access a trio of handpicked playlists designed to set the perfect mood for various stages of the festival. The playlists are thoughtfully curated to cater to three essential Diwali moments: Preparation, Puja, and Party.

For those gearing up to clean, decorate, and cook, the Preparation playlist offers a collection of upbeat and energetic tunes to keep spirits high and energy flowing. When it’s time for the sacred rituals, the Puja playlist features soothing and calming music, perfect for creating a serene and spiritual ambiance. Finally, to cap off the celebrations with friends and family, the Party playlist serves up a selection of lively, dance-worthy tracks to make any Diwali gathering unforgettable.

Anand Bhaskaran, head of digital and marketing communications at Bigbasket, shared his excitement about the initiative: “At Bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.” This thoughtful integration of music into the shopping experience underscores Bigbasket’s commitment to making festivals more joyful and hassle-free.

The ‘10 Minute … Diwali Lit’ campaign not only emphasizes the convenience of Bigbasket’s fast delivery service but also enhances the festive atmosphere by offering customers a seamless way to add music to their celebrations. The idea behind this campaign is to make Diwali a multi-sensory experience, where everything from the aroma of festive dishes to the sounds of celebratory music contributes to the magic of the festival.

Bigbasket’s collaboration with Spotify reflects a growing trend of brands incorporating digital experiences to connect more deeply with their customers. By tapping into the universal love for music, the initiative adds a layer of joy and emotion to the simple act of ordering groceries. It transforms what could be a mundane experience into something truly festive and engaging, helping families set the perfect mood for each Diwali moment.

Whether you’re scrubbing floors during the prep phase, meditating during the puja, or dancing with your family at the party, Bigbasket and Spotify have got you covered. So, this Diwali, as you prepare for the festival of lights, don’t forget to scan that QR code and let the rhythms of Diwali fill your home, thanks to Bigbasket’s innovative musical touch.