Bata's Power Brand teams up with wrestler Nisha Dahiya for collection.

At the Paris Olympics 2024, Power is proudly partnering with wrestler Nisha Dahiya to support her Olympic aspirations. The brand's philosophy, 'Stronger Inside,' underscores the belief that champions are forged through years of rigorous training, countless sacrifices, and unwavering determination.

Deepika Deepti, head of marketing at Bata India, expressed her enthusiasm, stating, “We’re cheering Nisha on as she takes on the world at the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”

Nisha Dahiya is seen training with the latest Power Energy Collection and Power Acti-wear range, both backed by international technology and known for their exceptional lightness. The collection features 25% more energy return, enhanced durability, and a 4D engineered tech mesh upper, ensuring optimal performance and comfort.