Britannia Bourbon Gets Chilled: NIC Ice Cream Collaboration

Britannia’s iconic Bourbon biscuit, a staple of Indian childhoods and tea-time cravings, just got a deliciously cool makeover. In a move that has chocolate lovers buzzing, Britannia Industries has teamed up with NIC Ice Creams to launch the NIC Bourbon Ice Cream—a treat that fuses the rich, chocolatey essence of Bourbon biscuits with the creamy indulgence of premium ice cream.

A Classic Biscuit, Now in Ice Cream

For decades, Britannia Bourbon has been loved for its unique chocolate flavor and crunchy texture. Now, thanks to this collaboration, fans can enjoy their favorite biscuit in a brand-new avatar: as a frozen dessert. The NIC Bourbon Ice Cream blends NIC’s signature creamy chocolate ice cream with generous chunks of real Britannia Bourbon biscuits, creating a dessert that’s both nostalgic and innovative.

This isn’t the first time Britannia has experimented with reimagining its classics. After the successful launch of the Britannia Winkin’ Cow Bourbon Shake in 2024, which brought the biscuit’s flavor to milkshakes, the new ice cream is the next step in giving Bourbon fans more ways to indulge.

The Campaign: Chocolate Diplomacy

The launch is being celebrated with a playful campaign conceptualized by creative agency The Womb. Set in a global diplomatic arena, the ad film features an Indian ambassador facing the “impossible” choice between chocolate biscuits and chocolate ice cream. The solution? NIC Bourbon Ice Cream—because if you love both, why not have both at once? The campaign’s humor and universal love for chocolate highlight the joy of combining two favorites into one irresistible treat.

Suyash Khabya, CCO at The Womb, summed it up:

“Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of ‘chocolate chocolate chocolate’. And now we have one more chocolate—NIC Chocolate ice cream…whatte fun! The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.”

Made for Chocolate Lovers, by Chocolate Lovers

NIC Bourbon Ice Cream is crafted with 100% pure milk and real ingredients, with no added colors, flavors, or preservatives. Available in 100ml and 500ml tubs, it’s perfect for solo treats or sharing with friends and family. The ice cream is vegetarian and promises a “scoop of childhood, reimagined,” delivering both creamy richness and the familiar crunch of Bourbon biscuits in every bite.

Raj Bhandari, Director at Walko Food Company (NIC’s parent), said:

“NIC has always been committed to delighting our customers with premium ice creams, inspired by a world of flavors—from fresh fruits and rich chocolate to globally inspired creations and timeless Indian dessert classics. We felt Britannia Bourbon & NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon—a must-have if you love Britannia Bourbon and you love NIC ice creams!”

Where to Get Your Scoop

The NIC Bourbon Ice Cream is now available across India in over 100 cities via Swiggy and Zomato, and in select cities through Blinkit, Instamart, and Zepto. You can also find it at NIC Ice Cream Parlours nationwide. Whether you’re a lifelong Bourbon fan or simply looking for a new way to satisfy your chocolate cravings, this limited-edition treat is set to become a go-to indulgence.

The Bigger Picture: Reinventing Nostalgia

Britannia’s strategy of reinventing its iconic products for new generations is paying off. With over 28,000 Bourbon recipes and formats already celebrated at BourbonIt.in, and now with this ice cream, the brand continues to honor its legacy while staying fresh and relevant. The partnership with NIC is a testament to the power of collaboration and innovation in India’s fast-evolving food landscape.