Sara Ali Khan's sassy retorts, paired with Kurkure crunch, outshine Kunal
Leo Burnett's creation features Khan as a bride, bantering with boss Sanjay over missed calls. Witty exchanges unveil humorous antics, concluding with a Kurkure crunch and the tagline "Chatpate Se Sab Patein."
Sumit Rawat
In the cinematic realm conceptualized by Leo Burnett, the narrative unfolds with a wedding scene where Sara Khan, playing the role of a bride, receives congratulations from her boss, portrayed by Kunal Roy Kapoor (Sanjay). The storyline takes a humorous turn as Khan and Kapoor engage in banter over missed morning calls, leading to witty exchanges reminiscing various antics involving Sanjay and Sara's family. The playful teasing revolves around Sara's busy phone, an early morning well-wisher, a chant-loving relative, and an unexpected honeymoon third wheel – all centered around Sanjay. The revelation of Sanjay being Sara's boss adds another layer of humor, leaving wedding guests amused.
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The film concludes with Sanjay asserting his professional role, met with Sara's witty retort. The scene seamlessly transitions to the crunch of Kurkure, echoing the tagline – ‘Chatpate Se Sab Patein’. Aastha Bhasin, category lead for Kurkure at PepsiCo India, expressed excitement about the brand's fresh positioning, emphasizing the campaign's humorous and cheeky tone. The tagline encourages individuals to break free from conformity and embrace a balanced life.
Vikram Pandey (Spiky), the national creative director at Leo Burnett, highlighted the brand's tradition of encouraging bold choices with quirky humor. The film delivers a vital message against toxic conformity, using the example of toxic bosses and the misplaced valorization of long working hours. Kurkure, through the campaign, urges everyone to break free from these toxic cycles under the banner of #ChatpateSeSabPatein, encapsulating the essence of the brand's distinctive and flavorful identity.
