ASCI Academy Launches Hindi Courses for Responsible Advertising Practices

The ASCI Academy, the educational wing of the Advertising Standards Council of India, has unveiled Hindi versions of its flagship e-learning courses, The ASCI Guide to Responsible Advertising and The Responsible Influencing Playbook. Originally introduced in English in April 2024, these courses aim to empower advertisers, marketers, and influencers by fostering trustworthy branding while adhering to advertising regulations.

This initiative addresses the rising demand for industry-relevant training in Hindi, as many advertisements and influencer campaigns are crafted for Hindi-speaking audiences. By providing practical tools and real-life examples, these courses enable professionals to create impactful campaigns that are both engaging and compliant. Participants gain critical insights into avoiding misleading claims, adhering to advertising codes, and balancing creativity with responsibility.

Manisha Kapoor, CEO and secretary general of ASCI, emphasized the importance of the courses in safeguarding consumer interest. She noted that many violations stem from a lack of awareness, often leading to unintentional errors. Kapoor expressed that the introduction of the Hindi courses is a positive step toward equipping professionals and influencers who prefer learning in Hindi with the tools to build credible and compliant campaigns.

The ASCI Guide to Responsible Advertising helps advertisers, agencies, and marketers align their work with ASCI’s self-regulatory framework, preventing potential violations and strengthening brand reputation. Similarly, The Responsible Influencing Playbook provides influencers with essential knowledge about disclosure norms, authentic endorsements, and compliance with legal standards, ensuring transparency in the influencer marketing ecosystem.

These interactive courses are designed to be concise and engaging, making learning accessible and straightforward. Participants who complete the courses receive certifications, showcasing their commitment to responsible practices and enhancing their professional credentials.

The ASCI Academy’s impact is reflected in its 80+ partnerships with businesses, industry organizations, and educational institutions, including HUL, Mondelez, Himalaya Wellness, and Xavier Institute of Communications. These alliances underscore the Academy’s commitment to promoting responsible and progressive advertising.

The Hindi versions are expected to broaden the Academy’s reach and influence by catering to a larger demographic. By fostering a culture of responsibility and trust, ASCI aims to create a robust framework for advertising and influencer marketing in India.