HealthOK and Bikanervala promote 100% vegetarian multivitamin brand

HealthOK, a 100% vegetarian multivitamin tablet from Mankind Pharma, has partnered with Bikanervala, a multinational Indian restaurant and sweets chain, to champion the health and wellness of vegetarians. This collaboration aims to reinforce HealthOK's positioning as a trusted 100% vegetarian multivitamin brand.

Vegetarians often face limited options, making it challenging for them to meet their body's nutritional requirements. To address this issue, HealthOK launched a campaign video highlighting the connection between HealthOK and Bikanervala. The video aims to raise awareness about the benefits of HealthOK's 100% vegetarian health supplements. Just as Bikanervala is recognized for its 100% vegetarian food, consumers can rely on HealthOK for vegetarian multivitamins.

Joy Chatterjee, Associate Vice President and Head of Sales and Marketing at Mankind Pharma, commented on the collaboration: "According to various studies, 39% of Indians are vegetarians, and they are at a higher risk of vitamin deficiency. Our goal is to amplify the brand’s ‘24 Hour Active Energy’ campaign and spread awareness that our HealthOK tablets are 100% vegetarian, sourced exclusively from vegetarian ingredients. Partnering with Bikanervala is a strategic decision as both brands are dedicated to vegetarianism. With HealthOK, we are making it easier for people to maintain their vegetarian diets while receiving all the nutrients they need. This collaboration demonstrates our commitment to helping vegetarians adhere to their chosen healthy lifestyle."

Sangeeta Goel, General Manager of Marketing at Bikanervala, also expressed enthusiasm about the partnership: "We at Bikanervala are excited to collaborate with HealthOK to support the health and wellness of vegetarians. Our dedication to providing high-quality vegetarian food perfectly aligns with HealthOK's mission to offer essential nutrients through their supplements. Together, we aim to make it easier for vegetarians to lead a healthy lifestyle."

This joint effort underscores the commitment to supporting individuals in their journey toward healthier living. By empowering vegetarians to make informed choices that align with their dietary preferences and values, HealthOK and Bikanervala are making a significant impact on the well-being of the vegetarian community.