Duroflex Launches ‘Change Your Sleep, Change Your Life’ Campaign With Brand Ambassador Alia Bhatt

The brand has launched the campaign conceived by Creativeland Asia nationally through a multi-channel strategy.

Sleep solutions brand Duroflex is spreading the festive cheer with a campaign for Diwali featuring national brand ambassador Alia Bhatt, putting the spotlight on ‘Change your sleep, change your life.

Over the years, doing home renovations, upgrading durables and buying automobiles have become the norm during Diwali. This year, Duroflex and Bhatt are urging Indians to celebrate Diwali by making a meaningful lifestyle change— upgrading sleep essentials that can enable deep healthy sleep for a better life.

This important message is brought alive in the brand’s Diwali communication, where Alia Bhatt will be seen with her real-life best friend, Akansha Ranjan Kapoor, for the very first time on screen.

In the film, Bhatt endearingly nudges Kapoor, who is considering a big change this Diwali to change her old mattress and invest in a doctor-recommended Duroflex mattress.

Bhatt emphasises on what differentiates research-backed Duroflex mattresses from the rest. Duroflex’s signature range of mattresses come with 50 years of trust, five-zoned full-body support, and is doctor recommended by the National Health Academy. The film ends with Kapoor sleeping peacefully on a Duroflex mattress and Bhatt bringing alive the message of ‘Nothing Like Duroflex.’

Smita Murarka, Chief Marketing Officer, Duroflex, said, “Festivals in India are auspicious occasions for embracing changes that add value to one’s life. Over the years, upgrading home durables, décor and lifestyle products have become customary to Diwali shopping. This year, we are inspiring to people to make the biggest change of all through our message ‘Change your sleep, change your Life’. Our campaign shows Alia Bhatt enlightening her best friend Akansha, who is seeking a big change, to upgrade her mattress and bring home a doctor-recommended mattress by Duroflex. As a sleep solution brand with over five decades of expertise, we strongly believe that good sleep on a research-backed mattress can deeply enrich one’s life. We have been leading this change with our innovative sleep product and communication over the years.”