Anil Kapoor Joins Matrimony.com as Brand Ambassador for 2025

Matrimony.com, one of India’s leading Wed-Tech companies, has signed veteran actor Anil Kapoor as its brand ambassador to boost the reach of its community-based matrimony services. The partnership aims to leverage Kapoor's wide appeal, as he has been a beloved figure in the entertainment industry for over 45 years. His portrayal as the ideal husband, father, and grandfather has earned him the admiration of millions, making him the perfect face for the platform.

Murugavel Janakiraman, Founder and CEO of Matrimony.com, emphasized the significance of the collaboration, saying, "Anil Kapoor's long-standing popularity and image as a family-oriented man make him an ideal choice for representing our brand. His values resonate with millions across India and beyond."

The partnership will kick off with a series of TV commercials focusing on four key communities: BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony. These ads will air during the ongoing wedding season, targeting those seeking marriage within specific communities. The commercials will be released in January 2025 across major TV networks.

Matrimony.com, which offers over 200 community-based matrimony services, aims to help individuals find their ideal life partners based on caste, religion, occupation, and other special groups. By targeting specific communities, the platform provides a tailored approach to matchmaking, ensuring a personalized experience for users.

As part of the ongoing campaign, Matrimony.com plans a 360-degree marketing strategy that includes TV, digital, and social media promotions throughout the year, strengthening the brand’s visibility and engagement with a broader audience.

The company’s services have already helped countless individuals connect with potential life partners, and with Anil Kapoor’s endorsement, Matrimony.com is poised to further expand its reach and continue its growth in the competitive online matrimony market.