Casagrand Welcomes Genelia & Riteish as Brand Ambassadors

Casagrand, one of India’s leading real estate developers, has made a grand entry into Pune’s booming property market—and they’re doing it with star power. The company has announced Bollywood’s beloved couple, Genelia and Riteish Deshmukh, as brand ambassadors for West India, marking a new chapter in Casagrand’s journey of delivering thoughtfully crafted homes and premium living experiences.

A Star-Studded Debut in Pune

The announcement coincides with the launch of Casagrand Caladium, the company’s flagship project in Upper Kharadi, Pune’s fast-growing suburb. With this, Casagrand is not just introducing a new residential complex but also reinforcing its commitment to quality, trust, and customer-centricity. The project features 334 spacious 2 BHK and 3 BHK apartments, starting at ₹1.05 crore, and boasts over 110 amenities—including a 13,500 sq ft clubhouse, rooftop infinity pool, oxygen-infused gym, themed gardens, and a sky cinema.

Why Genelia and Riteish?

Genelia and Riteish Deshmukh aren’t just Bollywood stars—they’re admired for their authenticity, strong family values, and relatable charm. Their association with Casagrand is a strategic move to connect with modern homebuyers in West India, especially in Pune, who are looking for homes that blend aspiration with trust and comfort. The couple’s chemistry and credibility shine in Casagrand’s new TV commercial, where they explore their new home, highlighting the project’s natural light, modern design, and vibrant community spaces.

Diptakirti Chaudhuri, Chief Marketing Officer at Casagrand, explained,

“Every brand ambassador we associate with is an extension of our promise to deliver thoughtfully crafted homes that elevate lifestyles. Genelia and Riteish Deshmukh perfectly embody this narrative as they bring a wonderful balance of aspiration and relatability for our target audience. Their chemistry is in full bloom in our new TVC, which beautifully captures the happy vibes of our homes that we want to showcase.”

A 360-Degree Marketing Blitz

To maximize the impact of this partnership, Casagrand has rolled out a comprehensive 360-degree marketing campaign. This includes TV commercials, digital and social media promotions, outdoor advertising, and on-ground events—all designed to showcase Casagrand Caladium’s unique selling points and reinforce the brand’s promise of “much more” space, connectivity, and lifestyle amenities.

The campaign’s centerpiece is a TVC set at Casagrand Caladium, where Genelia and Riteish are seen discovering the joys of their new home. The film highlights the project’s spacious interiors, abundant natural light, and world-class amenities, positioning Casagrand Caladium as a top choice for families seeking a blend of luxury, comfort, and community.

Building on a Legacy of Trust

Casagrand’s entry into Pune is part of a larger vision to expand its footprint across India. With over 160 completed projects in Chennai, Bengaluru, Hyderabad, and Coimbatore, and more than 55,000 happy customers, the company is known for its focus on high-quality construction, timely delivery, and innovative design. The launch of Casagrand Caladium, registered under Maharashtra RERA (P52100080302), brings this legacy to Pune, promising transparency and trust for homebuyers.

Arun Mn, Founder and Managing Director of Casagrand, said,

“Today marks a landmark moment in our journey as we are stepping into West India, with the launch of our first project in Pune, Casagrand Caladium. The project is thoughtfully designed and specially crafted for the Pune market; and we are very delighted to join hands with Genelia and Riteish Deshmukh as they bring a rare combination of trust, relatability, strong values and deeply rooted connection which we also strongly believe in.”

The Stars Speak

Genelia and Riteish Deshmukh expressed their excitement, saying,

“We are truly excited to be a part of Casagrand’s journey in West India. It’s an honour to represent a brand that values trust just as much as it values creating exceptional homes.”

Redefining Urban Living in Pune

With Casagrand Caladium, the developer aims to set new standards for urban living in Pune, offering not just homes but a complete lifestyle experience. The partnership with Genelia and Riteish Deshmukh is poised to strengthen Casagrand’s connection with homebuyers, making the dream of premium, comfortable, and community-driven living a reality in West India.