Adani Group backs Indian athletes at Paris Olympics with #DeshkaGeetAtOlympics

As the Indian contingent for the 2024 Olympics continues to put in the hard yards before flying out to Paris, its principal sponsor, the Adani Group, has pledged its whole-hearted support to the champions of the nation through a campaign with the theme #DeshkaGeetAtOlympics. The campaign centers around the athletes who have dedicated hours and years to training, aiming to achieve the honor of hearing the national anthem played after their victories.

The campaign, anchored by an inspiring film, encapsulates the relentless dedication of Indian athletes and reignites the feeling of patriotism among the audiences as India’s best athletes take center stage once again. The film showcases India’s top sporting talent sweating it out as they prepare to head to Paris, aiming to surpass the medal haul achieved at the Tokyo Olympics and earn the honor of hearing the national anthem at one of the most anticipated global sporting events. In the last Olympics, India finished with a record tally of seven medals.

The Adani Group is committed to elevating and developing the sporting ecosystem in India in a way that fosters and drives a sporting culture across the nation. Through its contributions, the Group aims to develop India's next generation of sporting champions and support them in their journey towards representing India on national and international platforms like the Commonwealth Games, Asian Games, and the Olympics.

Since 2016, the Adani Group has supported more than 28 athletes in various sports, including boxing, wrestling, tennis, javelin throw, shooting, running, shot put, brisk walking, and archery. Among those who have benefited are Commonwealth Games gold medalist wrestlers Ravi Kumar Dahiya and Deepak Punia, and boxer Amit Panghal. Dahiya and Punia also secured silver medals at the 2020 Tokyo Olympics and the 2023 Asian Games. The Group also sponsored the Indian contingent at the Tokyo Olympics and was associated with the Birmingham Commonwealth Games 2022 and Hangzhou Asian Games 2022 contingents as official partners.

Speaking on the launch of the film, Sanjay Adesara, CBO of Adani Sportsline, said, “At Adani Sportsline, we extend our best wishes to our champion athletes and hope that we achieve more success than ever before. With the help of our programs, we are fully committed to supporting our athletes all the way in their quest for excellence at the highest level in sports. And while they are fighting it out for the top prize, we must support them, cheer them on, and motivate them.