Tag: 2023
Analysis
2023: OOH's resilient resurgence defines the year in advertising
Industry players agree: Integration with mobile, social media, and location-based...
Industry
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Analysis
Real world to metaverse: Will meta platforms recover in...
A €390 million fine imposed by a UK court for the illegal use of data for targeted...
Analysis
This year's outdoor advertising will be dominated by pDOOH
In addition to the growth of OOH media as a whole, industry experts predict that...
Campaigns
A quirky digital campaign by ‘Approach Bollywood’
Bollywood has launched its quirky digital campaign to promote don't drink & drive...
Analysis
The key initiatives for B2B marketing in 2023.
Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...
