NIVEA India Appoints Siddhartha Juneja as New E-Commerce Director

NIVEA India has welcomed Siddhartha Juneja as its new E-Commerce Director, effective from January 2, 2025. With over 15 years of experience in the FMCG and retail industries, Siddhartha brings a wealth of expertise in e-commerce and omnichannel growth strategies. His leadership background includes significant roles at Mondelez, Flipkart, and Kellogg's, where he successfully drove e-commerce sales growth, marketing, and strategy.

Before joining NIVEA, Siddhartha served as the Head of Omni Channel at Mondelez, where he was instrumental in scaling e-commerce and modern trade capabilities. His focus on data analytics, content, and activation played a key role in the company's commercial success and sustainable growth. At Flipkart, he contributed to the company’s success in the grocery segment, leading efforts around pricing, assortment, and performance marketing.

In his new role at NIVEA India, Siddhartha will focus on advancing the company’s digital capabilities, expanding its presence in the online skincare market, and fostering stronger consumer relationships. He is eager to leverage emerging digital opportunities to boost NIVEA’s footprint and provide consumers with superior online experiences.

Geetika Mehta, Managing Director of NIVEA India, expressed excitement about Siddhartha’s appointment, stating, “His deep understanding of e-commerce and omnichannel strategies will be key to accelerating our digital transformation and strengthening our connection with consumers in the online space.”

Siddhartha himself shared his enthusiasm, saying, “I am excited to join NIVEA at such an exciting time. I aim to enhance NIVEA’s digital capabilities and expand our e-commerce footprint, delivering superior online experiences while building stronger customer partnerships. I look forward to working with the team to strengthen NIVEA’s position in the e-commerce skincare market.”

This appointment reflects NIVEA India’s commitment to digital transformation and its ambition to lead in the skincare industry’s evolving landscape. With Siddhartha’s leadership, the brand is set for a new chapter of growth and innovation in the e-commerce domain.