Zepto Launches ‘Jarvis’, Its In-House Advertising Platform

Zepto, the popular quick-commerce platform, has launched Jarvis, a cutting-edge in-house advertising service designed to empower brands and sellers. This innovative platform aims to enhance brand visibility and drive sales within the Zepto ecosystem.

Jarvis offers a comprehensive suite of advertising tools that enable brands to target specific audience segments, optimize ad campaigns, and measure performance metrics in real-time. By leveraging advanced algorithms and data analytics, Jarvis helps brands maximize their ad spend and achieve significant returns on investment.

With Jarvis, brands can create highly targeted ad campaigns that resonate with Zepto's user base. The platform offers a variety of ad formats, including banners, videos, and carousel ads, to cater to different marketing objectives. Additionally, Jarvis provides valuable insights into user behavior and preferences, allowing brands to refine their strategies and optimize their campaigns accordingly.

Ashwinikumar Patil, VP of Product at Zepto, expressed his excitement about the launch of Jarvis. He highlighted the platform's ability to address the full spectrum of marketing needs, from brand awareness to direct sales. Patil emphasized the collaborative effort of Zepto's engineering, data science, and product teams in developing this powerful advertising solution.

Koushik Kottamasu, Director of Engineering - Growth and Monetization at Zepto, shared insights into the development of Jarvis. He explained that the platform is built on the lessons learned from Zepto's own growth journey. Jarvis is designed to be user-friendly and accessible, even for small businesses with limited resources.

By introducing Jarvis, Zepto is positioning itself as a strategic partner for brands looking to tap into the growing quick commerce market. The platform's ability to deliver targeted advertising, coupled with its efficient delivery network, makes it an attractive option for businesses of all sizes.