Cupid Limited Expands Beyond Sexual Wellness with New Product Line

Cupid Limited, a leading player in the sexual wellness market, is embarking on an ambitious expansion plan to diversify its product portfolio and strengthen its B2C presence. The company recently unveiled a range of new products, including perfumes, almond hair oil, toilet sanitizers, skincare jelly, and massage oils, at a sales and dealers meet in Mumbai.

This strategic move aims to capitalize on emerging opportunities beyond the sexual wellness market and tap into a wider consumer base. The company has assembled a dedicated sales team of over 315 experienced professionals to drive growth and expand its reach. Cupid Limited is focusing on building a robust distribution network, aiming to increase its retail touchpoints from 68,000 to 100,000 by the end of the year.

Aditya Halwasiya, Managing Director of Cupid Limited, expressed optimism about the company's future. He emphasized the importance of innovation and exploring new growth avenues. Halwasiya also acknowledged the significant contribution of the sales team, dealers, and distributors in driving the company's growth.

To incentivize its sales team and channel partners, Cupid Limited is offering attractive incentives. The company is also investing in strategic marketing initiatives to enhance brand visibility and strengthen its distribution network. By focusing on partner engagement, POS visibility, and retail advocacy, Cupid Limited aims to win over customers and drive sales.

Additionally, the company is strengthening its e-commerce presence by partnering with popular platforms like Blinkit, Zepto, Amazon, Flipkart, and Tata 1mg.

With its diversified product portfolio and strong distribution network, Cupid Limited is well-positioned to capitalize on the growing demand for personal care and wellness products in India. The company's expansion strategy is expected to drive significant growth and solidify its position as a leading player in the Indian consumer goods market.