CNN and Hyundai Unite to Celebrate Changemakers and Visionaries
CNN and Hyundai’s campaign honoring visionaries and changemakers inspiring a better future through compelling stories across sports, art, and business.
Deepanjali
CNN International Commercial (CNNIC) has teamed up with Hyundai Motor Company for an exciting new campaign that highlights inspiring success stories from around the globe. This innovative partnership aims to blend advertising, branded content, and sponsorship solutions to showcase Hyundai's commitment to its vision of "Progress for Humanity" and its entrepreneurial spirit.
The campaign features a rich mix of storytelling that promises to engage and inspire CNN’s diverse audience worldwide. At its core, the initiative includes two captivating films produced by CNNIC’s global brand studio, Create. These films focus on Hyundai Motor's dedication to supporting sports and empowering athletes.
The first film stars Laura Enever, an accomplished Australian professional surfer and Guinness World Record holder, who is also a Hyundai brand ambassador. This cinematic documentary aims to shine a light on Laura’s efforts to raise awareness for female surfers and promote the sport of surfing. Viewers will see how she is empowering the next generation of female surfers, encouraging them to chase their dreams and break barriers in a male-dominated field.
In addition to the films, Hyundai Motor will exclusively sponsor a new editorial series called Visionaries. This series will air across CNN International's TV, digital, and social media platforms from November to April. It will showcase remarkable individuals and inspiring leaders in various fields, including art, business, technology, and sport. The series will feature CNN’s prominent correspondents and anchors who will guide viewers through these engaging stories, highlighting individuals who have made significant contributions to creating a better world.
Cathy Ibal, Senior Vice President of CNN International Commercial, expressed excitement about this collaboration. She emphasized that the campaign reflects both organizations’ commitment to showcasing the diversity of inspiring leaders who have pioneered positive change. Through authentic storytelling and a combination of branded content and editorial programming, the campaign aims to ignite meaningful conversations among CNN’s global audience.
The first episode of Visionaries premiered on November 2nd and features renowned Olympic athletes Simone Biles and Jordan Chiles. They discuss their experiences handling pressure on the world stage. Additionally, the episode includes former PepsiCo CEO Indra Nooyi, who shares her insights on balancing motherhood and leadership.
With its focus on real-life stories of triumph and perseverance, this campaign aims not only to entertain but also to inspire viewers worldwide. CNN and Hyundai invite everyone to join them in celebrating the extraordinary individuals shaping our world today.
