Yuvraj Singh Launches 'Twiddles': A Healthier Snacking Revolution

Cricket icon Yuvraj Singh has stepped into the food industry with his new venture, Twiddles. This innovative brand aims to redefine snacking by offering wholesome and flavorful treats. Yuvraj, known for his athletic prowess, believes in the importance of balanced nutrition. With Twiddles, he seeks to bridge the gap between indulgence and health.

"I understand the value of balanced nutrition, and with Twiddles, we’re filling a gap by offering snacks that blend rich taste with nutritional benefits," says Yuvraj.

Twiddles' inaugural product lineup includes a range of nut butter spreads and snackable bites. The spreads are packed with 70% nuts and seeds, are low in sugar, and free from preservatives and palm oil. The snackable bites, sweetened with dates, provide a convenient and energy-boosting option.

Yuvraj has partnered with Alfinity Studios to bring Twiddles to life. This venture studio specializes in collaborating with celebrities and influencers to launch consumer brands. Kumar Gaurav, co-founder of Alfinity Studios, shares his excitement about the partnership: "It's incredibly exciting to work with Yuvraj on bringing his vision to life with Twiddles. We're proud to co-create a brand that's not just about great taste but a whole lifestyle shift."

Twiddles is set to be available across various channels, including e-commerce, quick commerce, and retail stores. The brand is also exploring collaborations to expand its reach.

By offering nutritious and delicious snacks, Twiddles is poised to become a popular choice for health-conscious consumers. Yuvraj Singh's involvement and the brand's commitment to quality and taste make it a promising venture in the food industry.