WOW Skin Science launches 'Color Cupid' cosmetics for Gen-Z, Millennials

WOW Skin Science, a renowned beauty and wellness brand known for its skin and hair care products, is venturing into the cosmetics category with the launch of a new brand called 'Color Cupid'. This innovative and multi-functional makeup brand is specifically designed and curated for Gen-Z and Millennial audiences, celebrating the philosophy "Love every shade of me." Color Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards.

Recognizing the evolving consumption habits of modern Indian consumers, WOW Skin Science identified a significant opportunity for accessible makeup tailored to Gen-Z consumers. Understanding Gen-Z’s desire for experimentation and self-discovery, the brand collaborated with leading makeup artists to create a range of differentiated, high-quality cosmetics that are both versatile and accessible, supporting Gen-Z in their quest for self-expression.

Color Cupid encourages individuals to celebrate their unique beauty beyond conventional standards. The brand is launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, offering a comprehensive selection of products. The eye portfolio includes Kajal and Eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and India's first Lip Duo – a unique combination of liquid lipstick with tinted lip balm. The face portfolio comprises Foundation, Primer, BB Cream, and a Makeup Remover, providing versatile, high-performing options.

"With this launch, we aim to revolutionize the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment," expressed Manish Chowdhary, co-founder of WOW Skin Science.

He adds, "We believe makeup should celebrate every facet of your identity, empowering you to love every shade of yourself. Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their unique beauty stories with confidence and joy."

Color Cupid's products will be available both online through platforms like Amazon India and offline in over 300 beauty advisor-led stores and 1000+ makeup stores. The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara.