Tag: Consumers

Industry
Tata Consumer Products launches refreshing Tetley Kombucha beverage

Tata Consumer Products launches refreshing Tetley Kombucha...

Tetley Kombucha, priced competitively at Rs 175 for 250 ml, offers a 9-month shelf...

Industry
Godrej Consumer spends over ₹1,000 crore on FY24 advertising

Godrej Consumer spends over ₹1,000 crore on FY24 advertising

This includes a 30% reduction in SKUs as part of their rationalization process,...

Industry
WOW Skin Science launches 'Color Cupid' cosmetics for Gen-Z, Millennials

WOW Skin Science launches 'Color Cupid' cosmetics for Gen-Z,...

The new makeup brand is specifically designed and curated for Gen-Z and Millennial...

Campaigns
Dabur partners with Qoruz for enhanced influencer marketing engagement

Dabur partners with Qoruz for enhanced influencer marketing...

Dabur will leverage Qoruz's data-driven insights to optimize performance and engagement,...

Industry
FSSAI halts spice brands' sales due to unsafe samples found

FSSAI halts spice brands' sales due to unsafe samples found

Affected brands are resolving regulatory issues to comply and regain consumer trust...

Industry
Etude appoints Palak Tiwari as first Indian brand ambassador.

Etude appoints Palak Tiwari as first Indian brand ambassador.

The brand encourages consumers to express their individuality and creativity through...

Campaigns
Kajol stars in Google Pay's 'Sab tick hai' user-friendly campaign

Kajol stars in Google Pay's 'Sab tick hai' user-friendly...

The campaign has launched across multiple media channels, encompassing television,...

Business Spotlight
57% Indians favor AI tools, brands adapting to changing preferences

57% Indians favor AI tools, brands adapting to changing...

Indian consumers lead global AI adoption, yet local brands lag in leveraging cutting-edge...

Inside Edge
Britannia Timepass Unveils Hilarious 'Chatpatang' Campaign

Britannia Timepass Unveils Hilarious 'Chatpatang' Campaign

Britannia Timepass, in collaboration with Lowe Lintas Bangalore, introduces a humorous...

Inside Edge
Skyrrup fortifies its product range with the introduction of Lactose-Free Greek Yogurt

Skyrrup fortifies its product range with the introduction...

Bharat Skyr & Doodh presents Skyrrup: Lactose-Free Greek Yogurt with 7.5g protein,...

Inside Edge
'Cutting marketing budgets in difficult times is not a good idea.'

'Cutting marketing budgets in difficult times is not a...

A panel of industry leaders presented ideas on effective marketing strategies at...