Vicky Kaushal Stars in Campus Activewear's New Campaign, 'Move Your Way'

Campus Activewear, a leading sports and athleisure footwear brand, has launched a new campaign featuring brand ambassador Vicky Kaushal. The campaign, titled "Move Your Way", celebrates the spirit of individuality and encourages young people to embrace their unique journey.

The film showcases Kaushal in a quirky and stylish avatar, as he confidently navigates a meeting with a film director and producer. The ad highlights the power of self-belief and the importance of staying true to oneself. Kaushal's effortless style and confidence are complemented by the brand's stylish footwear, emphasizing the connection between individuality and personal style.

"Our 'Move Your Way' campaign is more than just a message— it's a celebration of confident self-expression and the freedom to chart your own path," said Prerna Aggarwal, Chief Marketing Officer of Campus Activewear. "We believe in encouraging everyone to make choices that align with their passions, embrace their journey unapologetically, and express their individuality."

Vicky Kaushal expressed his excitement about being part of the campaign, stating, "The first step to any journey is believing in yourself. This campaign isn't just a message; it's a reflection of how life rewards confidence and individuality."

The campaign will be promoted through a 360-degree marketing approach, including television, print, digital, and social media. Campus Activewear aims to inspire young people to embrace their individuality and move through life with confidence and style.