Vi Highlights Connectivity and Togetherness in New Campaign

Vi, a major telecom operator in India, has launched a new campaign titled "Be Someone's We" that underscores the importance of connectivity in today's digital age. The campaign, which coincides with the start of the Border-Gavaskar Trophy, aims to highlight Vi's commitment to providing seamless connectivity to its customers, even in the most challenging areas.

A key highlight of the campaign is Vi's achievement of adding 100 towers every hour as part of its ongoing network expansion. This significant milestone ensures that Vi's customers can stay connected, no matter where they are.

One of the TVCs showcases the power of Vi's network in an underground metro, where a young girl is able to connect with her sister over a video call. This highlights Vi's dedication to providing strong connectivity, even in areas with typically weak signals.

Avneesh Khosla, CMO of Vi, said, "'Be Someone's We' reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity to ensure that people remain connected and come together for their loved ones in little ways that go a long way."

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Rohit Dubey, ECD, Ogilvy, commented on the campaign, saying, "Crafting 'Be Someone's 'We', From Wherever You May Be' was a creative tightrope walk, balancing appeals to both heart and mind. The promise of 100 Towers Every Hour had to be subtly woven into the brand's philosophy, guiding each choice we made. This heartfelt moment, set in one of the most challenging areas for a telecom network, reflects Vi's commitment to connectivity. We hope this effort enhances the consumer's network experience and makes a meaningful difference."

The campaign is being rolled out across various mediums, including television and digital platforms. Vi aims to use this campaign to strengthen its brand image and position itself as a leading provider of connectivity solutions in India.